로에베, 스페인 축구 국가대표팀 공식 파트너 선정 — Cover

LOEWE Named Official Partner of Spain's National Football Teams

LOEWE has been named the official partner of Spain's men's and women's national football teams, marking a new intersection between luxury fashion and sport.

Follow PAP on Instagram
LOEWE has been named the official partner of Spain's men's and women's national football teams, marking a new intersection between luxury fashion and sport. For the next four years, the house will provide the official travel wardrobes for the national squads, accompanying them from the 2026 FIFA World Cup in North America through to the 2030 tournament co-hosted by Spain, Portugal, and Morocco.

Designed under the creative direction of Jack McCollough and Lazaro Hernandez, the collection includes tailoring, casualwear, footwear, and leather goods. Subtle details—such as the LOEWE Anagram embroidered discreetly inside a suit sleeve, visible only when the garment moves—reflect the house's signature restraint and devotion to craftsmanship. It's an approach that prioritizes precision over spectacle, letting quiet excellence speak for itself.

This partnership feels like a natural evolution for LOEWE, a brand long devoted to reinterpreting Spanish cultural heritage through a contemporary lens. From its origins as a purveyor to the Spanish Royal Court to its current role outfitting the nation's most celebrated athletes, LOEWE continues to explore the rich territory where Spanish identity, sport, and creativity converge.

FAQ

How long will Loewe partner with the Spanish national football team?

Loewe will serve as the official partner of Spain's men's and women's national football teams for the next four years, providing official travel wardrobes from the 2026 North American World Cup through the 2030 Spain-Portugal-Morocco World Cup.

What apparel does Loewe provide to the Spanish national team?

Loewe provides travel wardrobes comprising tailoring, casualwear, shoes, and leather goods. Featuring restrained details like hidden anagram embroidery inside jacket sleeves, the collection is creatively directed by Jack McCollough and Lazaro Hernandez.

Why did Loewe partner with the Spanish national football team?

As a brand that began as a supplier to the Spanish Royal Household, Loewe has continuously reinterpreted Spanish cultural heritage and identity in contemporary ways. This partnership further expands the intersection of Spanish identity, sports, and creativity while strengthening the brand's cultural roots.