HYBE's newly launched label ABD (A Bold Dream) has officially unveiled members of its first girl group, scheduled to debut in the second half of this year. On the 26th, ABD released six short films that encapsulate the brand's philosophy, signaling a fresh approach to the K-pop scene. Notably, TWICE Jihyo's younger sister is among the revealed members, drawing significant attention from fans and industry insiders alike.
In the released videos, the members are seen dancing freely in shoes emblazoned with the A, B, D logo and recording their own voice samples in a studio setting. The label's name carries a distinct philosophy: imagining "D" instead of the predictable "C" after A and B—a statement of differentiation and bold creativity.
ABD positions creativity and the joy of music at its core, aiming to break away from conventional K-pop formulas. As HYBE's new female-artist-focused label, the group's musical direction and performance style are already generating buzz across the industry. With a philosophy rooted in rejecting the expected, ABD's debut girl group is poised to offer a refreshing take on contemporary pop music.
In the released videos, the members are seen dancing freely in shoes emblazoned with the A, B, D logo and recording their own voice samples in a studio setting. The label's name carries a distinct philosophy: imagining "D" instead of the predictable "C" after A and B—a statement of differentiation and bold creativity.
ABD positions creativity and the joy of music at its core, aiming to break away from conventional K-pop formulas. As HYBE's new female-artist-focused label, the group's musical direction and performance style are already generating buzz across the industry. With a philosophy rooted in rejecting the expected, ABD's debut girl group is poised to offer a refreshing take on contemporary pop music.
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