BLACKPINK's Lisa has entered into a global partnership with Nike, marking a new chapter with the sportswear giant. This collaboration extends beyond a typical ambassador contract, drawing attention for its shared long-term vision rooted in the common values of craftsmanship and creative expression.
In an interview released by Nike, Lisa defines fashion as a language of confidence and self-expression, expressing her hope that women worldwide will feel empowered to fearlessly showcase their identity and personal style. "Fashion is both a way to express myself and a tool to gain confidence," she emphasized.
Nike explained that Lisa's energy perfectly aligns with the brand's philosophy through a relentless pursuit of excellence, versatility, and craftsmanship. This partnership also connects with Nike's strategy to strengthen its women's sportswear category in the global market.
Lisa's influence continues to expand beyond music and fashion into lifestyle as a whole. Her full interview is currently available on Nike's official platform, About Nike, offering deeper insights into this meaningful collaboration.
In an interview released by Nike, Lisa defines fashion as a language of confidence and self-expression, expressing her hope that women worldwide will feel empowered to fearlessly showcase their identity and personal style. "Fashion is both a way to express myself and a tool to gain confidence," she emphasized.
Nike explained that Lisa's energy perfectly aligns with the brand's philosophy through a relentless pursuit of excellence, versatility, and craftsmanship. This partnership also connects with Nike's strategy to strengthen its women's sportswear category in the global market.
Lisa's influence continues to expand beyond music and fashion into lifestyle as a whole. Her full interview is currently available on Nike's official platform, About Nike, offering deeper insights into this meaningful collaboration.
FAQ
What does Lisa's partnership with Nike signify?
Lisa's partnership with Nike is a long-term collaboration based on shared values of craftsmanship and creative expression, beyond a simple ambassadorship. Nike stated that Lisa's energy and the brand's philosophy align in relentless pursuit of excellence and versatility.
What did Lisa say about fashion in the interview?
Lisa defined fashion as a language of confidence and self-expression, hoping women worldwide can fearlessly showcase their authentic selves and style. She emphasized fashion as both a means of self-expression and a tool for gaining confidence.
Where can I view Lisa's interview with Nike?
Lisa's full interview is available on Nike's official platform, About Nike. The interview provides deeper insights into this partnership and her philosophy on fashion.
