Loewe has unveiled its 2026 Fall Winter pre-collection campaign, photographed by Talia Chetrit. The setting is Tenerife, a volcanic island in the middle of the Atlantic Ocean. Rugged rocks, crashing waves, and stacked sunbeds create a striking contrast against the collection's bold colors and fluid silhouettes, drawing the eye throughout the visual narrative.
Eva Victor, Levon Hawke, Seydou Sarr, and brand ambassador Isla Johnston front the campaign. Through effortless styling and naturally cascading layers, they embody Loewe's relaxed energy. The primal landscape of the volcanic island meets refined design, proposing a new sense of sensuality that feels both raw and sophisticated.
The campaign also features the newly introduced Amazona 180 and Flamenco clutch. Both bags appear like sculptural objects within the frame, emphasizing Loewe's artistic sensibility. This meeting of nature, fashion, and photography reaffirms the house's aesthetic direction and its commitment to creating campaigns that function as visual art as much as commercial imagery.
Eva Victor, Levon Hawke, Seydou Sarr, and brand ambassador Isla Johnston front the campaign. Through effortless styling and naturally cascading layers, they embody Loewe's relaxed energy. The primal landscape of the volcanic island meets refined design, proposing a new sense of sensuality that feels both raw and sophisticated.
The campaign also features the newly introduced Amazona 180 and Flamenco clutch. Both bags appear like sculptural objects within the frame, emphasizing Loewe's artistic sensibility. This meeting of nature, fashion, and photography reaffirms the house's aesthetic direction and its commitment to creating campaigns that function as visual art as much as commercial imagery.
FAQ
Where was the Loewe Fall-Winter 2026 pre-collection campaign shot?
The Loewe Fall-Winter 2026 pre-collection campaign was shot in Tenerife, an Atlantic volcanic island. Photographer Talia Chetrit captured the campaign against natural landscapes featuring rugged rocks, waves, and sunbeds.
Who are the models in Loewe's new campaign?
Eva Victor, Riven Hawk, Seydou Sarr, and brand ambassador Isla Johnston appear in the Loewe Fall-Winter 2026 pre-collection campaign. They expressed Loewe's energy through relaxed layered styling.
What new bags did Loewe introduce?
Loewe introduced the Amazona 180 and Flamenco Clutch in this campaign. Both bags appear as objet-like elements in the campaign, emphasizing Loewe's artistic sensibility.
