Since its launch in 2005, TONYMOLY has been one of the leading brands shaping the K-beauty market for two decades. This pop-up store was designed to spotlight the brand's historic moments and iconic products while presenting a vision for the next twenty years. The event brought together the brand's signature lineups that have been consistently loved in global markets, evoking nostalgia among fans.
As a muse representing TONYMOLY's young and energetic brand identity, Liz played a symbolic role in connecting the brand's past and future at this event. Her participation is expected to reinforce the brand's enduring appeal across both Gen Z and millennial audiences.
FAQ
Who attended the Tonymoly 20th anniversary pop-up store?
IVE member Liz attended the Tonymoly 20th Anniversary Heritage Pop-Up Store. Despite the early Sunday morning event, she celebrated the brand's new beginning with her fresh beauty and bright smile, brilliantly fulfilling her role as brand muse.
When was Tonymoly launched?
Tonymoly is a leading K-beauty brand launched in 2005. Now celebrating its 20th anniversary in 2025, it is re-examining the brand's historic moments through a heritage pop-up store and presenting its vision for the next twenty years.
What can you see at the Tonymoly 20th anniversary pop-up store?
At the Tonymoly 20th Anniversary Heritage Pop-Up Store, visitors can experience the brand's historic moments and iconic products from the past twenty years all in one place. Representative lineups consistently loved in global markets are on display, evoking nostalgia among fans.
