Lotte Department Store has unveiled a new campaign starring Jennie, the brand's first exclusive advertising model in ten years. Under the slogan 'Just be. As I am.', the campaign delivers a message that simply being yourself is enough. In the campaign visuals, Jennie wears a minimal blue silk slip dress and stands in a dimly lit space with muted tones. Refined lighting creates a calm, introspective mood.
This marks the first time Lotte has appointed an exclusive model in a decade, signaling the weight the brand places on this collaboration. Over the past ten years, Jennie has established herself as a global artist with an unmatched presence in brand advertising. Her work across music, fashion, and beauty has built a consistent identity that translates seamlessly into campaigns like this one.
The campaign slogan, 'Just be. As I am.', affirms the value of being true to oneself. Jennie embodies this message through natural styling, with no exaggeration. Her exposed shoulders and loosely flowing hair complete the visual narrative. The campaign launched simultaneously in both film and still formats.
Through this campaign, Lotte Department Store is redefining its brand image. The decision to appoint an exclusive model for the first time in ten years marks a strategic turning point. Jennie stands at the center of that shift. Do you believe the message that being yourself is more than enough?
This marks the first time Lotte has appointed an exclusive model in a decade, signaling the weight the brand places on this collaboration. Over the past ten years, Jennie has established herself as a global artist with an unmatched presence in brand advertising. Her work across music, fashion, and beauty has built a consistent identity that translates seamlessly into campaigns like this one.
The campaign slogan, 'Just be. As I am.', affirms the value of being true to oneself. Jennie embodies this message through natural styling, with no exaggeration. Her exposed shoulders and loosely flowing hair complete the visual narrative. The campaign launched simultaneously in both film and still formats.
Through this campaign, Lotte Department Store is redefining its brand image. The decision to appoint an exclusive model for the first time in ten years marks a strategic turning point. Jennie stands at the center of that shift. Do you believe the message that being yourself is more than enough?
FAQ
How long has it been since Lotte Department Store last appointed an exclusive model?
Jennie is the first exclusive advertising model Lotte Department Store has appointed in ten years. The fact that they've brought on an exclusive model at all after a decade shows how much the brand is investing in this campaign.
What is the slogan for the Lotte Department Store Jennie campaign?
The campaign slogan is 'Just be. As I am.' It carries a message of self-acceptance and the idea that being authentically yourself is already perfect.
What did Jennie wear in the Lotte Department Store campaign?
Jennie wore a minimalist silk slip dress in blue tones. The styling was kept natural and understated to visually express the campaign's message without exaggeration.
