IVE's Liz attended the opening of YCH HANNAM on October 14, marking the brand's first flagship store in Seoul. The new space in Hannam-dong was designed to showcase YCH's collections and creative vision in one accessible location. Liz stepped out in a YCH tweed jacket, officially signaling her partnership with the brand. Her clean updo and understated makeup complemented the tailored silhouette, drawing attention from fans and press alike.
YCH HANNAM represents the brand's first Seoul flagship. The Hannam-dong address aligns with YCH's refined sensibility. Inside, visitors can explore the brand's signature collections and newly released lines through hands-on displays. Limited-edition pieces were unveiled to celebrate the opening.
Liz's appearance signals the start of a deeper collaboration with YCH. The brand aims to connect with younger audiences through her involvement. Her aesthetic—polished yet approachable—fits seamlessly with YCH's minimalist design philosophy. Fans responded enthusiastically to Liz's new brand move.
YCH launched in 2019 as a Korean label blending classic and modern codes. The Hannam store opening is part of the brand's broader expansion strategy. Partnering with Liz marks YCH's first collaboration with a K-pop icon. The synergy between the two is just beginning to unfold.
What move from Liz and YCH are you most excited to see next?
YCH HANNAM represents the brand's first Seoul flagship. The Hannam-dong address aligns with YCH's refined sensibility. Inside, visitors can explore the brand's signature collections and newly released lines through hands-on displays. Limited-edition pieces were unveiled to celebrate the opening.
Liz's appearance signals the start of a deeper collaboration with YCH. The brand aims to connect with younger audiences through her involvement. Her aesthetic—polished yet approachable—fits seamlessly with YCH's minimalist design philosophy. Fans responded enthusiastically to Liz's new brand move.
YCH launched in 2019 as a Korean label blending classic and modern codes. The Hannam store opening is part of the brand's broader expansion strategy. Partnering with Liz marks YCH's first collaboration with a K-pop icon. The synergy between the two is just beginning to unfold.
What move from Liz and YCH are you most excited to see next?
FAQ
Where is YCH HANNAM, which IVE's Liz attended?
YCH HANNAM is YCH's first flagship store located in Hannam-dong, Seoul. Liz attended the opening event on October 14 to announce her collaboration with the brand.
What did Liz wear to the YCH opening event?
Liz wore a YCH tweed jacket. With clean hair and natural makeup, she completed a styling that harmonized perfectly with the brand's minimalist design philosophy.
What kind of brand is YCH?
YCH is a Korean fashion brand launched in 2019, gaining attention for its designs that blend classic and modern aesthetics. This collaboration with Liz marks the brand's first partnership with a K-pop icon.
