Lacoste has unveiled 《Lacoste Summer in Seoul》, a special summer takeover project in collaboration with Mondrian Seoul Itaewon. Inspired by the brand's 2026 summer campaign 'Tennis Court by the Beach', the project reimagines the hotel's Altitude Pool with Lacoste's signature aesthetic, creating a French summer oasis in the heart of the city. Adorned with the brand's iconic crocodile logo and a palette of red, white, and blue, the space evokes the ambiance of the French Riviera.
Running from July 3 to September 3, this summer takeover offers a unique seasonal experience in urban Seoul. The poolside features Lacoste-branded lounge chairs and parasols, allowing visitors to immerse themselves in the brand's sophisticated atmosphere while enjoying the summer heat. The transformation exemplifies how heritage sportswear brands are creating lifestyle destinations beyond traditional retail spaces.
Lacoste is also hosting a special promotion through July 19 for customers who shop at its offline stores and digital flagship. Prizes include vouchers for stays at Mondrian Seoul, access passes to the Altitude Pool, and summer tubes, enriching the customer experience with added value. This collaboration seamlessly blends sports heritage with French chic, proposing a new summer lifestyle that can be enjoyed right in the city center.
Running from July 3 to September 3, this summer takeover offers a unique seasonal experience in urban Seoul. The poolside features Lacoste-branded lounge chairs and parasols, allowing visitors to immerse themselves in the brand's sophisticated atmosphere while enjoying the summer heat. The transformation exemplifies how heritage sportswear brands are creating lifestyle destinations beyond traditional retail spaces.
Lacoste is also hosting a special promotion through July 19 for customers who shop at its offline stores and digital flagship. Prizes include vouchers for stays at Mondrian Seoul, access passes to the Altitude Pool, and summer tubes, enriching the customer experience with added value. This collaboration seamlessly blends sports heritage with French chic, proposing a new summer lifestyle that can be enjoyed right in the city center.
FAQ
What's the duration of the Lacoste and Mondrian Seoul collaboration?
The Lacoste and Mondrian Seoul Itaewon summer takeover project runs for approximately two months, from July 3 to September 3, 2025.
What's included in the Lacoste Summer in Seoul promotion?
Through July 19, customers purchasing at Lacoste offline stores or the digital flagship receive giveaways including Mondrian Seoul accommodation vouchers, Altitude Pool passes, and summer tubes.
