Aespa's Karina has solidified her position in the beauty sector as she was named the new campaign model for Chanel's cleansing collection. Having served as a Chanel House ambassador since 2024, she brings her own distinctive interpretation of clean and pure beauty to the campaign while sensually conveying Chanel's signature modern elegance.
In this campaign, Karina showcases Chanel's LA MOUSSE Camellia Cleansing Cream to Foam, representing the French luxury maison's skincare philosophy. The visuals, set against white florals, emphasize her clear, luminous skin and sophisticated image while capturing the essence of pure beauty.
Thomas du Pré de Saint Maur, Global Head of Creative Resources for Fragrance & Beauty at Chanel, described Karina as "an artist who expresses beauty in her own unique way," adding that "her boldness and elegance naturally connect with the image Chanel pursues." This demonstrates that Karina is faithfully fulfilling her role not merely as a model but as a muse who embodies the brand's values.
Karina's journey from K-pop idol to global fashion icon validates the stature of Korean artists while symbolizing luxury brands' strategic moves toward the Asian market and younger generations. Her ongoing partnership with Chanel is expected to continue garnering attention in both beauty and fashion sectors.
In this campaign, Karina showcases Chanel's LA MOUSSE Camellia Cleansing Cream to Foam, representing the French luxury maison's skincare philosophy. The visuals, set against white florals, emphasize her clear, luminous skin and sophisticated image while capturing the essence of pure beauty.
Thomas du Pré de Saint Maur, Global Head of Creative Resources for Fragrance & Beauty at Chanel, described Karina as "an artist who expresses beauty in her own unique way," adding that "her boldness and elegance naturally connect with the image Chanel pursues." This demonstrates that Karina is faithfully fulfilling her role not merely as a model but as a muse who embodies the brand's values.
Karina's journey from K-pop idol to global fashion icon validates the stature of Korean artists while symbolizing luxury brands' strategic moves toward the Asian market and younger generations. Her ongoing partnership with Chanel is expected to continue garnering attention in both beauty and fashion sectors.
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