LANEIGE has released its 'World Sleep Tour' campaign starring BTS member JIN. The film follows his private nights from city to city, sitting somewhere between a vlog and a fashion film. JIN appears looser here than on stage. He catches the camera, throws it a cheeky look, then drops straight onto the bed.
The Sleeping Mask slips naturally into the frame. It's smoothed on in front of a mirror or left on the bedside table. The product lives not with the performer on stage but with JIN in his everyday moments. The scenes feel like something he might do off-camera.
LANEIGE chose to spotlight JIN's playful side in this campaign. Instead of flawless stage performance, the campaign presents casual movements on the bed. It reads less like an advertisement and more like a private travel diary.
The campaign is now available on the LANEIGE Korea YouTube channel. What side of an artist beyond the stage do you want to see?
The Sleeping Mask slips naturally into the frame. It's smoothed on in front of a mirror or left on the bedside table. The product lives not with the performer on stage but with JIN in his everyday moments. The scenes feel like something he might do off-camera.
LANEIGE chose to spotlight JIN's playful side in this campaign. Instead of flawless stage performance, the campaign presents casual movements on the bed. It reads less like an advertisement and more like a private travel diary.
The campaign is now available on the LANEIGE Korea YouTube channel. What side of an artist beyond the stage do you want to see?
FAQ
What is LANEIGE's 'World Sleep Tour' campaign about?
LANEIGE's 'World Sleep Tour' campaign features BTS member Jin documenting intimate nighttime moments as he travels from city to city. Blending vlog and fashion film aesthetics, it naturally integrates the Sleeping Mask while showcasing Jin's relaxed, playful side offstage.
Where can I watch the LANEIGE campaign featuring Jin?
The LANEIGE 'World Sleep Tour' campaign starring Jin is available on the LANEIGE Korea YouTube channel. Each city episode captures Jin's private evening moments and scenes of him using the Sleeping Mask.
How does Jin appear in LANEIGE's 'World Sleep Tour'?
In LANEIGE's 'World Sleep Tour,' Jin appears more relaxed and playful than his onstage persona. The campaign captures candid, intimate moments—locking eyes with the camera with cheeky expressions, flopping onto beds—revealing his everyday, personal side.
