French high jewelry maison FRED has unveiled a new Force 10 campaign featuring its global ambassador, BTS's Jin. The campaign captures moments where boldness and elegance coexist, bringing together the maison's signature Force 10 collection and the world-renowned artist.
In the campaign visuals, Jin gazes into the camera holding a vintage-style microphone, dressed in a classic black jacket. FRED's Force 10 jewelry adorns his wrists, fingers, and neck, radiating brilliance while simultaneously showcasing his charisma as a performer and refined sense of style.
The Force 10 collection, originally inspired by yacht ropes and created by Fred Samuel in 1966, is an iconic line symbolizing freedom, adventure, and a daring spirit. Jin's musical journey and authentic artistry blend seamlessly with the collection's philosophy, delivering a deeper, more resonant narrative.
Through this campaign, FRED demonstrates how traditional high jewelry elegance can coexist with contemporary sensibility, once again proving the powerful synergy created through its collaboration with Jin on the global luxury stage.
In the campaign visuals, Jin gazes into the camera holding a vintage-style microphone, dressed in a classic black jacket. FRED's Force 10 jewelry adorns his wrists, fingers, and neck, radiating brilliance while simultaneously showcasing his charisma as a performer and refined sense of style.
The Force 10 collection, originally inspired by yacht ropes and created by Fred Samuel in 1966, is an iconic line symbolizing freedom, adventure, and a daring spirit. Jin's musical journey and authentic artistry blend seamlessly with the collection's philosophy, delivering a deeper, more resonant narrative.
Through this campaign, FRED demonstrates how traditional high jewelry elegance can coexist with contemporary sensibility, once again proving the powerful synergy created through its collaboration with Jin on the global luxury stage.
FAQ
What does the Fred Force 10 collection represent?
The Force 10 collection, created by Fred Samuel in 1966 and inspired by yacht ropes, symbolizes freedom, adventure, and a bold spirit.
What's the concept behind BTS Jin's Fred campaign?
In the campaign, Jin holds a vintage-style microphone and wears a classic black jacket, styling Force 10 jewelry on his wrists, fingers, and neck to reveal his charisma and refined sensibility as a stage artist.
