BTS's JIN, aespa's NINGNING, ALLDAY PROJECT's TARZZAN, Lee Young-ae, EsDeeKid, Xiao Zhan, Alex Consani, and Shawn Mendes came together in one frame. Gucci unveiled a new portrait series for its Primavera collection. Different generations, genres, and nationalities stood before photographer Michal Herbin's lens. Each wore Gucci in their own way, each met the camera with their own gaze. By now, the casting demands as much attention as the collection itself.
BTS member JIN revealed a leather jacket with Gucci logos embossed on the sleeves. aespa's NINGNING threw a powerful gaze in a cutout black bodysuit paired with a Gucci Marmont bag. ALLDAY PROJECT's TARZZAN showed minimalist sensibility in a sleeveless black top and a body bag. Lee Young-ae completed a luxurious look with fur details, leather gloves, and a Gucci horsebit handbag.
Gucci has its own way of bringing people together. K-pop idols and Hollywood stars, Chinese actors and street artists coexist naturally within the same editorial. The casting breaks genre boundaries, crosses generations, and transcends borders. Michal Herbin's camera captured all these differences in a single cohesive tone.
Primavera is Italian for spring. With this season's portraits, Gucci put diversity and individuality front and center. Each face becomes the identity of the collection. Perhaps it's intentional that people stand out before the clothes do.
Which portrait stays with you the most?
BTS member JIN revealed a leather jacket with Gucci logos embossed on the sleeves. aespa's NINGNING threw a powerful gaze in a cutout black bodysuit paired with a Gucci Marmont bag. ALLDAY PROJECT's TARZZAN showed minimalist sensibility in a sleeveless black top and a body bag. Lee Young-ae completed a luxurious look with fur details, leather gloves, and a Gucci horsebit handbag.
Gucci has its own way of bringing people together. K-pop idols and Hollywood stars, Chinese actors and street artists coexist naturally within the same editorial. The casting breaks genre boundaries, crosses generations, and transcends borders. Michal Herbin's camera captured all these differences in a single cohesive tone.
Primavera is Italian for spring. With this season's portraits, Gucci put diversity and individuality front and center. Each face becomes the identity of the collection. Perhaps it's intentional that people stand out before the clothes do.
Which portrait stays with you the most?
FAQ
Who participated in the Gucci Primavera collection portraits?
BTS 진, aespa 닝닝, Allday Project 타잔, 이영애, sdkid, 샤오잔, Alex Consani, and Shawn Mendes participated. Photographer Michal Pudelka captured the portraits.
What is the Gucci Primavera collection?
Primavera means spring in Italian. Gucci brought together figures across generations, genres, and borders for this season's portrait series, celebrating diversity and global style.
What did BTS 진 wear in the Gucci campaign?
진 wore a leather jacket featuring sleeves embossed with the Gucci logo. He interpreted Gucci in his own distinctive way in front of Michal Pudelka's lens.
