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JENNIE Ties a New Superstar

JENNIE has unveiled additional images from her 'adidas Originals by JENNIE' campaign with adidas Originals. Track jackets, knitwear, and familiar sportswear are layered with the fluidity of ballet.

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JENNIE has unveiled additional images from her 'adidas Originals by JENNIE' campaign with adidas Originals. Track jackets, knitwear, and familiar sportswear are layered with the fluidity of ballet. It's a declaration that between sneakers and ballet flats, JENNIE need not choose just one. At the heart of the capsule sits the 'Superstar Square Ballet'. The classic Superstar's laces are untied, replaced by ribbon straps that tie up the design.

A square toe and delicate straps borrow the language of ballet shoes. The ribbons wrap around the ankle, creating expressions that shift with every movement. The three stripes remain, but the way you wear them has been rewritten. In the shoot, JENNIE cycles through a navy knit dress, a black bodysuit, and a white leotard, demonstrating the Superstar's versatile pairings. Slicked-back hair and long braids complete the balletcore mood.

Since 2024, JENNIE has served as a global ambassador for adidas Originals, reinterpreting classics like the Superstar, Gazelle, and Samba through her unique lens. This capsule marks her first collection built around a clear thematic anchor: ballet. The composition overlays ballet's lines and details onto archival sportswear staples like track jackets and knits. The campaign unfolds in a calm palette of navy and white, making it clear that the shoes are the protagonist.

All eyes are now on the upcoming JENNIE x adidas pop-up. The Superstar has untied its laces and tied a ribbon, stepping into a new rhythm. Do you agree with this reinterpretation?

FAQ

What is the adidas Superstar product JENNIE revealed in the photoshoot?

The Superstar Square Ballet adds a square toe and ribbon straps to the classic adidas Superstar. Borrowing the language of ballet slippers, it features ankle-wrap ribbons instead of laces while retaining the three stripes. It's the centerpiece of the adidas Originals by JENNIE capsule collection.

How was the styling composed in JENNIE's adidas Originals photoshoot?

Balletcore pieces like navy knit dresses, black bodysuits, and white leotards were layered with sportswear including track jackets and knits. Slicked-back hair and long braids completed the ballet mood, unfolding in calm tones anchored by navy and white.

When will the JENNIE x adidas pop-up open?

No specific date has been announced yet, but the JENNIE x adidas pop-up is opening soon. The newly revealed adidas Originals by JENNIE campaign and Superstar Square Ballet collection are expected to be featured.