IVE's Leeseo has been named the new face of The North Face. The North Face said it selected Leeseo because the young, healthy energy of this Zalpha-generation icon, who continues to grow day by day, fits the brand image well. Alongside the pictorial featuring the 'Woolly Fleece Bomber' worn by Leeseo, the brand plans to release its 23FW pictorials in sequence.
FAQ
Why was IVE's Leeseo selected as The North Face model?
The North Face stated that Leeseo's young, healthy energy as Gen Z's wannabe icon aligns perfectly with the brand's identity and image.
What product did Leeseo wear in The North Face pictorial?
Leeseo wore the Woolly Fleece Bomber, a fleece bomber jacket, with additional 23FW campaign images releasing sequentially.
