COVERNAT has unveiled a teaser ahead of its new ambassador reveal. The video shows a mysterious figure hiding behind a COVERNAT newspaper, with only her eyes offering a clue. The brand has set the official reveal for August 24.
The hints printed on the newspaper are surprisingly specific. Phrases like 'charisma on stage and a lovable, lively charm' appear directly in the frame. The brand also notes this figure will lead a new chapter for both COVERNAT and COVERNAT WOMAN. Industry insiders are pointing to TWICE's SANA as the most likely candidate.
SANA has already proven her global influence through multiple brand collaborations. Her strength lies in shifting seamlessly between powerful stage presence and approachable, bright energy off-stage. It's a balance that aligns well with COVERNAT's blend of street and daily wear aesthetics.
Is the face behind the newspaper really SANA? The answer arrives on August 24.
The hints printed on the newspaper are surprisingly specific. Phrases like 'charisma on stage and a lovable, lively charm' appear directly in the frame. The brand also notes this figure will lead a new chapter for both COVERNAT and COVERNAT WOMAN. Industry insiders are pointing to TWICE's SANA as the most likely candidate.
SANA has already proven her global influence through multiple brand collaborations. Her strength lies in shifting seamlessly between powerful stage presence and approachable, bright energy off-stage. It's a balance that aligns well with COVERNAT's blend of street and daily wear aesthetics.
Is the face behind the newspaper really SANA? The answer arrives on August 24.
FAQ
Who is COVERNAT's new ambassador?
COVERNAT hasn't made an official announcement yet, but based on teaser hints and industry buzz, TWICE's Sana is the strongest candidate. The official reveal is scheduled for August 24.
When will COVERNAT's ambassador be revealed?
COVERNAT will officially unveil its new ambassador on August 24. So far, only a teaser video showing a face obscured by a newspaper has been released.
Is TWICE's Sana becoming COVERNAT's ambassador?
The brand hasn't confirmed yet, but clues and mood in the teaser suggest Sana is highly likely. The official announcement is set for August 24.
