RIIZE's Anton has officially been named the new ambassador for Saint Laurent. The brand formalized the partnership by inviting him to the SS27 collection show during Paris Fashion Week.
At the venue, Anton embodied the brand's signature modern sensuality with ease. His laid-back yet refined presence captured the attention of the global press. Gracing the Parisian night with effortless elegance, he managed to channel both rock-chic edge and restrained luxury—two pillars of Saint Laurent's aesthetic.
Saint Laurent is known for its roster of ambassadors who move fluidly between music and fashion. Anton's appointment signals a strategic choice to tap into the global momentum of K-pop, particularly with an artist whose reach extends well beyond Asia. RIIZE has rapidly built a worldwide fanbase since their debut.
Anton is set to appear in upcoming Saint Laurent campaigns and major brand events. As the new face of the house, anticipation builds around the visual narratives and stories he will help shape. What do you think about the pairing of Anton and Saint Laurent?
At the venue, Anton embodied the brand's signature modern sensuality with ease. His laid-back yet refined presence captured the attention of the global press. Gracing the Parisian night with effortless elegance, he managed to channel both rock-chic edge and restrained luxury—two pillars of Saint Laurent's aesthetic.
Saint Laurent is known for its roster of ambassadors who move fluidly between music and fashion. Anton's appointment signals a strategic choice to tap into the global momentum of K-pop, particularly with an artist whose reach extends well beyond Asia. RIIZE has rapidly built a worldwide fanbase since their debut.
Anton is set to appear in upcoming Saint Laurent campaigns and major brand events. As the new face of the house, anticipation builds around the visual narratives and stories he will help shape. What do you think about the pairing of Anton and Saint Laurent?
FAQ
Has RIIZE Anton been named a Saint Laurent ambassador?
Yes, RIIZE Anton has officially been named Saint Laurent's new global ambassador. The brand formalized the collaboration by inviting Anton to the 27SS collection show during Paris Fashion Week, and he will participate in brand campaigns and major events going forward.
When did Anton attend the Saint Laurent show?
Anton recently attended the Saint Laurent 27SS (Spring/Summer 2027) collection show during Paris Fashion Week. He garnered attention from international press at the event, announcing his new partnership with the brand.
Which K-pop artists has Saint Laurent worked with?
Saint Laurent is known for its ambassador lineup spanning music and fashion, and has now selected RIIZE Anton as its new global ambassador. This is regarded as a strategic choice capturing the global mood among K-pop artists.
