FILA's cultural project 'FILA COLORE - #01.Silver' has moved to Frieze House Seoul. First unveiled at Frieze Seoul last September, the project reopens from October 2 to 11 at Frieze House in Jung-gu, Seoul. Hours are 11 a.m. to 6 p.m. daily.
The exhibition continues to present works by the three artists who participated at Frieze Seoul. Added to the space is a new photo series featuring actress Han So-hee and artist WOODZ. Silver sits at the center, bridging art and fashion. FILA's exhibition erases brand boundaries and expands into a cultural project.
FILA COLORE is FILA's serial project that collaborates with artists around color. The first chapter, #01.Silver, translates the cold, futuristic quality of silver into a visual language. Moving from Frieze Seoul to Frieze House shows the exhibition's continuity and strategic reach.
Han So-hee and WOODZ wore FILA's silver collection for the photo shoot. Their images hang alongside artworks, aligning the exhibition's texture. Fashion becomes art, or art becomes something you can wear. The blurred line is the core of this show.
Through this project, FILA expands from sportswear brand to cultural platform. What color will the next chapter of FILA COLORE bring? Where do you see the intersection of fashion and art?
The exhibition continues to present works by the three artists who participated at Frieze Seoul. Added to the space is a new photo series featuring actress Han So-hee and artist WOODZ. Silver sits at the center, bridging art and fashion. FILA's exhibition erases brand boundaries and expands into a cultural project.
FILA COLORE is FILA's serial project that collaborates with artists around color. The first chapter, #01.Silver, translates the cold, futuristic quality of silver into a visual language. Moving from Frieze Seoul to Frieze House shows the exhibition's continuity and strategic reach.
Han So-hee and WOODZ wore FILA's silver collection for the photo shoot. Their images hang alongside artworks, aligning the exhibition's texture. Fashion becomes art, or art becomes something you can wear. The blurred line is the core of this show.
Through this project, FILA expands from sportswear brand to cultural platform. What color will the next chapter of FILA COLORE bring? Where do you see the intersection of fashion and art?
FAQ
When and where is the FILA COLORE exhibition taking place?
From October 2 to 11, 2026, at Frieze House Seoul, located at 17 Dongho-ro 15-gil, Jung-gu, Seoul. Opening hours are 11 AM to 6 PM. The exhibition moves to Frieze House following its debut at Frieze Seoul.
Who is participating in the FILA COLORE exhibition?
The show features works by three artists from Frieze Seoul, plus a newly added photo exhibition with actress Han So Hee and artist Wooze. Han So Hee and Wooze were photographed wearing pieces from FILA's Silver Collection.
What is FILA COLORE?
A serialized cultural project by FILA that collaborates with art around the theme of color. The first chapter, #01.Silver, visually explores the cold, futuristic essence of silver while blurring the boundaries between art and fashion.
