LA-based cult brand GALLERY DEPT. held a pop-up press presentation in Seoul, marking founder Josué Thomas's first visit to Korea. Held at Hyundai Department Store Trade Center on the seventh floor, the event introduced the brand's creative philosophy to the Korean market. Known for its hand-reworked, artisanal approach to design, GALLERY DEPT. has garnered a devoted global following, and this Seoul appearance signals a deeper engagement with Asian audiences.
Thomas personally showcased exclusive Seoul collaboration pieces and shared insights into the brand's styling codes and his personal favorite items. His appearance at the event, dressed in a vibrant cartoon-print shirt layered with signature accessories including sunglasses and chain necklaces, embodied GALLERY DEPT.'s art-driven aesthetic. The presentation offered an intimate look at the brand's universe, rooted in repurposed denim, hand-painted graphics, and a DIY ethos that blurs the line between fashion and fine art.
Beyond product display, the pop-up featured interactive denim customization sessions and a curated record bar, inviting guests to immerse themselves in the lifestyle GALLERY DEPT. champions. Presented in collaboration with SPACEMUE SEOUL, the event fused music, art, and fashion into a cohesive brand experience. This Seoul debut is expected to pave the way for the brand's expanded presence across Asia, reinforcing its position as a leading force in contemporary streetwear culture.
Thomas personally showcased exclusive Seoul collaboration pieces and shared insights into the brand's styling codes and his personal favorite items. His appearance at the event, dressed in a vibrant cartoon-print shirt layered with signature accessories including sunglasses and chain necklaces, embodied GALLERY DEPT.'s art-driven aesthetic. The presentation offered an intimate look at the brand's universe, rooted in repurposed denim, hand-painted graphics, and a DIY ethos that blurs the line between fashion and fine art.
Beyond product display, the pop-up featured interactive denim customization sessions and a curated record bar, inviting guests to immerse themselves in the lifestyle GALLERY DEPT. champions. Presented in collaboration with SPACEMUE SEOUL, the event fused music, art, and fashion into a cohesive brand experience. This Seoul debut is expected to pave the way for the brand's expanded presence across Asia, reinforcing its position as a leading force in contemporary streetwear culture.
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