Stray Kids' Felix has been tapped as the new global partner for adidas Originals, marking a fresh collaboration between the K-pop artist and the sportswear giant. For the SS26 Urban Street campaign, he styles the Adista lineup with Originals denim, capturing authentic street sensibility in everyday city moments. The campaign centers on spontaneous scenes—pausing in front of a mirror while walking the streets—emphasizing natural, effortless style.
The seasonal highlight includes two silhouettes: the Adista Control 5 and Adista XLG. The Control 5 features mesh texture, sculptural foam sole construction, and metallic detailing, while the XLG delivers bold volume through an exaggerated midsole and chunky proportions. Both models balance the functional demands and aesthetic ambitions central to contemporary streetwear.
Felix interprets the brand's iconic design language through a black track jacket accented with Originals' signature 3-Stripes. His ash-blonde hair and minimalist approach align seamlessly with adidas Originals' street-driven ethos. The SS26 Urban Street campaign collection launches March 26 at major adidas stores and the official online store.
The seasonal highlight includes two silhouettes: the Adista Control 5 and Adista XLG. The Control 5 features mesh texture, sculptural foam sole construction, and metallic detailing, while the XLG delivers bold volume through an exaggerated midsole and chunky proportions. Both models balance the functional demands and aesthetic ambitions central to contemporary streetwear.
Felix interprets the brand's iconic design language through a black track jacket accented with Originals' signature 3-Stripes. His ash-blonde hair and minimalist approach align seamlessly with adidas Originals' street-driven ethos. The SS26 Urban Street campaign collection launches March 26 at major adidas stores and the official online store.
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