A new teaser for Stray Kids' Hyunjin's GUESS global ambassador campaign has been unveiled, drawing attention across the fashion industry. The released imagery captures an effortlessly natural moment—as if just waking up—with Hyunjin styled in a GUESS denim set. The relaxed mood is balanced by the structured silhouette of the denim, showcasing a visual harmony between the brand's signature sensibility and Hyunjin's distinct presence.
GUESS announced via official channels that the full campaign will drop on March 27. Hyunjin was appointed as the brand's global ambassador earlier this month, marking the beginning of this partnership. Industry insiders are closely watching how the heritage of this iconic American denim brand will synergize with the global influence of a leading K-pop artist. The collaboration is expected to bridge generations and geographies through a shared language of style.
Since its founding in 1981, GUESS has established itself as a lifestyle brand rooted in denim culture, and has recently expanded collaborations with global influencers to connect with younger audiences. The campaign with Hyunjin is seen as an effort to reinterpret the brand's classic image through a contemporary lens. Anticipation is building ahead of the full reveal on March 27.
GUESS announced via official channels that the full campaign will drop on March 27. Hyunjin was appointed as the brand's global ambassador earlier this month, marking the beginning of this partnership. Industry insiders are closely watching how the heritage of this iconic American denim brand will synergize with the global influence of a leading K-pop artist. The collaboration is expected to bridge generations and geographies through a shared language of style.
Since its founding in 1981, GUESS has established itself as a lifestyle brand rooted in denim culture, and has recently expanded collaborations with global influencers to connect with younger audiences. The campaign with Hyunjin is seen as an effort to reinterpret the brand's classic image through a contemporary lens. Anticipation is building ahead of the full reveal on March 27.
FAQ
When will Hyunjin's Guess global ambassador campaign be revealed?
Hyunjin's Guess global ambassador campaign will be revealed on March 27, 2025. Guess announced the full campaign release date by first unveiling teaser images through official social media channels.
When was Hyunjin appointed as Guess global ambassador?
Hyunjin was officially appointed as Guess global ambassador in early March 2025. This campaign is the first major project following the ambassador appointment, marking the formalization of the brand partnership.
What styling was revealed in the Guess Hyunjin campaign?
The released teaser features Hyunjin wearing a Guess denim setup. The structural silhouette of the denim stands out in a natural mood as if just waking up in bed, presenting a comfortable yet sophisticated style.
