Hyunjin's GUESS Global Ambassador Campaign Drops March 27

A new teaser for Stray Kids' Hyunjin's GUESS global ambassador campaign has been unveiled, drawing attention across the fashion industry. The released imagery captures an effortlessly natural moment—as if just waking up—with Hyunjin styled in a GUESS denim set. The relaxed mood is balanced by the structured silhouette of the denim, showcasing a visual harmony between the brand's signature sensibility and Hyunjin's distinct presence.

GUESS announced via official channels that the full campaign will drop on March 27. Hyunjin was appointed as the brand's global ambassador earlier this month, marking the beginning of this partnership. Industry insiders are closely watching how the heritage of this iconic American denim brand will synergize with the global influence of a leading K-pop artist. The collaboration is expected to bridge generations and geographies through a shared language of style.

Since its founding in 1981, GUESS has established itself as a lifestyle brand rooted in denim culture, and has recently expanded collaborations with global influencers to connect with younger audiences. The campaign with Hyunjin is seen as an effort to reinterpret the brand's classic image through a contemporary lens. Anticipation is building ahead of the full reveal on March 27.