Chocolate Cake Becomes Hair, Dried Fig Turns Into a Beret

Artist and creative director Dudi Ben Simon keenly captures subtle visual similarities between ordinary objects, transforming them into images that seem to exist in an entirely different dimension. A slice of chocolate cake becomes tightly braided hair, and a dried fig morphs into a beret. The segmented body of a scorpion continues seamlessly into a single braid, while the spiral of a cinnamon roll sits atop a head like a perfectly coiled bun. It is a playful execution of readymade art, twisting the original context of everyday objects into something unexpectedly artistic.

Ben Simon's work is completed within the photograph itself. He precisely arranges a human face or body part alongside an object within a single frame, erasing the boundary between the two. In one scene where a fork appears to lift a braid, the hair genuinely looks like a slice of cake. Each image pinpoints exactly how the shape, texture, and color of an object resemble a part of the human body. It is the moment when a similarity we casually overlooked in daily life becomes vividly apparent in a single photograph.

What makes his work even more remarkable is that, despite creating such visually sophisticated frames, he is a self-taught artist with no formal background in photography. Guided solely by his intuition and flashes of inspiration, he has built a visual language that resonates with audiences worldwide. His Instagram account holds hundreds of similar experiments, each time presenting a new combination of objects. The format repeats, but the material expands endlessly.

Ben Simon's practice transforms everyday objects into art while simultaneously refreshing the way we see them. His gaze, which softens our rigidified imagination, is also a form of training to discover artistic possibility within the ordinary. Perhaps your own everyday life is hiding a playful twist, where the most ordinary objects you pass by could become unexpected works of art?