French niche fragrance house Juliette Has A Gun has opened a pop-up store at The Hyundai Seoul. Running from August 3 to 13, the event featured singer CHUNG HA, who brought the brand's bold and refined aesthetic to life. The pop-up offers a curated experience for those seeking their signature summer scent.
Juliette Has A Gun is renowned for its iconic fragrance Not a Perfume, which is crafted with just one molecule: Cetalox. This pop-up gives visitors the chance to explore the full collection, from this minimalist signature to the brand's diverse olfactory lineup. Guests can discover scents that feel uniquely personal while immersing themselves in the brand's daring fragrance philosophy.
CHUNG HA appeared at the pop-up's photo wall, perfectly embodying Juliette Has A Gun's signature attitude. Dressed in a cream knit and holding one of the brand's fragrances, she captured the balance of audacity and elegance that defines the label. Located on the first floor of The Hyundai Seoul in Yeouido, the pop-up features artful spatial design and exclusive event perks for visitors looking to make this summer unforgettable.
Juliette Has A Gun is renowned for its iconic fragrance Not a Perfume, which is crafted with just one molecule: Cetalox. This pop-up gives visitors the chance to explore the full collection, from this minimalist signature to the brand's diverse olfactory lineup. Guests can discover scents that feel uniquely personal while immersing themselves in the brand's daring fragrance philosophy.
CHUNG HA appeared at the pop-up's photo wall, perfectly embodying Juliette Has A Gun's signature attitude. Dressed in a cream knit and holding one of the brand's fragrances, she captured the balance of audacity and elegance that defines the label. Located on the first floor of The Hyundai Seoul in Yeouido, the pop-up features artful spatial design and exclusive event perks for visitors looking to make this summer unforgettable.
FAQ
When and where is the Juliette Has a Gun pop-up?
The Juliette Has a Gun pop-up runs from August 3 to 13, 2026, on the first floor of The Hyundai Seoul. Located at 108 Yeoui-daero, Yeongdeungpo-gu, Seoul, visitors can experience the brand's diverse fragrance collection through direct sampling.
What is Not a Perfume?
Not a Perfume is Juliette Has a Gun's signature fragrance, a minimalist creation made with just one ingredient: Cetalox. As the brand's iconic scent, it's beloved by many and available for sampling at this pop-up.
What was the Juliette Has a Gun pop-up Chung Ha attended?
The pop-up Chung Ha attended is the French niche fragrance brand Juliette Has a Gun's pop-up store at The Hyundai Seoul. Chung Ha embodied the brand's bold, sensual mood at the photo wall, while visitors can experience various fragrance collections and limited events.
