The B.zero1 collection includes the rings and watch recently worn by BVLGARI brand ambassador Byeon Woo-seok in his campaign. This pop-up is designed not just for viewing but for hands-on experience—letting visitors slip on the watch, try on the rings, and feel the bold, distinctive design firsthand. It's a chance to engage with B.zero1's design philosophy through your own body.
The exhibition is taking place in The Crown on the B1 floor of Lotte Avenuel World Tower. The space is structured as both an art exhibition and an accessible experience pop-up. BVLGARI stated its intention to convey both the brand's 150-plus years of heritage and the timeless value of its iconic B.zero1 jewelry through this event.
The B.zero1 collection is known for its design inspired by the spiral architecture of Rome's ancient Colosseum. At this pop-up, visitors can see that structure up close, touch it, and wear it to grasp the three-dimensional form and weight of the pieces. Do you believe jewelry can only be understood when you try it on yourself?
FAQ
Where is the Bulgari B.zero1 exhibition being held?
The Bulgari B.zero1 exhibition *Light, Form and Vision* is being held at The Crown on the B1 floor of Lotte Department Store Avenuel World Tower in Songpa-gu, Seoul. Visitors can experience an interactive pop-up where they can try on the jewelry while viewing the exhibition.
What Bulgari ring did Byeon Woo Seok wear?
Byeon Woo Seok wore a ring from Bulgari's iconic B.zero1 collection. This collection is famous for its design inspired by the spiral structure of the ancient Roman Colosseum, and hands-on try-on experiences are available at this pop-up.
What can you do at the Bulgari B.zero1 pop-up?
At the Bulgari B.zero1 pop-up, you can view the art exhibition and try on rings and watches from the B.zero1 collection to experience their three-dimensional design and weight. It's designed as an interactive experiential space where you can physically appreciate the brand heritage and true value of the jewelry.
