
ATEEZ's San appeared at BVLGARI's B.zero1 collection art exhibition, LIGHT, FORM AND VISION. The exhibition is currently running at BVLGARI Seoul. San completed a refined look that day, pairing a white jacket with B.zero1 jewelry. His profile, captured from the side, reveals delicate features alongside a mature charm.
B.zero1 is one of BVLGARI's iconic collections. It features a spiral design inspired by Rome's Colosseum. This exhibition interprets the sculptural beauty of B.zero1 through three keywords: light, form, and vision. San was framed throughout the venue alongside the collection's architectural elegance.
ATEEZ is currently expanding its global influence by running a world tour and comeback activities in parallel. San is recognized within the group as a member who leaves a strong impression through performance and visuals. This BVLGARI appearance will mark an opportunity for him to broaden his presence in the fashion and luxury brand arena.
San's trajectory illustrates the trend of K-pop idols establishing themselves as fashion icons beyond the music stage. He proves a diverse spectrum, moving between fierce intensity on stage and restrained elegance in editorial shoots. Which side of San stays with you most?
B.zero1 is one of BVLGARI's iconic collections. It features a spiral design inspired by Rome's Colosseum. This exhibition interprets the sculptural beauty of B.zero1 through three keywords: light, form, and vision. San was framed throughout the venue alongside the collection's architectural elegance.
ATEEZ is currently expanding its global influence by running a world tour and comeback activities in parallel. San is recognized within the group as a member who leaves a strong impression through performance and visuals. This BVLGARI appearance will mark an opportunity for him to broaden his presence in the fashion and luxury brand arena.
San's trajectory illustrates the trend of K-pop idols establishing themselves as fashion icons beyond the music stage. He proves a diverse spectrum, moving between fierce intensity on stage and restrained elegance in editorial shoots. Which side of San stays with you most?

FAQ
Where is the Bulgari exhibition attended by Choi San being held?
It's currently on view at Bulgari Seoul. Titled *Light, Form and Vision*, the exhibition celebrates the sculptural beauty of the Bvlgari Serpenti Viper collection through three conceptual pillars: light, form, and vision.
What defines the design of the Bulgari Bvlgari Serpenti Viper collection?
The collection features a signature spiral design inspired by Rome's Colosseum. As one of Bulgari's most iconic lines, the Serpenti Viper is celebrated for translating architectural beauty into sculptural jewelry forms.
What role does Choi San play in ATEEZ?
He's recognized as a standout member for his powerful performance and visual presence. As ATEEZ continues its world tour and comeback activities, Choi San is also expanding his influence in fashion and luxury brand circles.