HITEJINRO has unveiled its first global campaign featuring BTS member V, titled "My Favorite JINRO." The collaboration marks a bold move by Korea's most iconic soju brand to accelerate its global expansion with one of the world's most recognizable pop stars as its ambassador. The campaign is designed to introduce JINRO to consumers around the world and position the brand as a companion for everyday moments and celebrations.
The campaign film follows V in a playful narrative where he accidentally arrives at the wrong party, leading to a series of unexpected and lighthearted situations. Throughout the video, viewers can spot references to JINRO's global portfolio, including three regular soju varieties and six flavored soju products currently available in international markets. The film also subtly hints at the future expansion of the flavored lineup, all while maintaining a fun and approachable tone that showcases the brand's versatility.
Following the launch of the main campaign film, HITEJINRO plans to roll out a series of digital content, consumer engagement events, and offline promotions across global markets. The partnership between V, a global icon of K-culture, and JINRO, Korea's representative soju brand, is expected to elevate the presence of Korean drinking culture on the world stage and resonate with international audiences seeking authentic yet accessible Korean experiences.
The campaign film follows V in a playful narrative where he accidentally arrives at the wrong party, leading to a series of unexpected and lighthearted situations. Throughout the video, viewers can spot references to JINRO's global portfolio, including three regular soju varieties and six flavored soju products currently available in international markets. The film also subtly hints at the future expansion of the flavored lineup, all while maintaining a fun and approachable tone that showcases the brand's versatility.
Following the launch of the main campaign film, HITEJINRO plans to roll out a series of digital content, consumer engagement events, and offline promotions across global markets. The partnership between V, a global icon of K-culture, and JINRO, Korea's representative soju brand, is expected to elevate the presence of Korean drinking culture on the world stage and resonate with international audiences seeking authentic yet accessible Korean experiences.
DOWNLOADS
커버 이미지 + PAP 로고 합성 갤러리 이미지 다운로드는 스탠다드 멤버십 전용입니다.
참여 크리에이터는 본인 작품을 무료로 다운로드할 수 있어요.
참여 크리에이터는 본인 작품을 무료로 다운로드할 수 있어요.
개인 사용 및 비상업적 용도에 한해 사용 가능
