The Australian Open, one of the world's four Grand Slam tennis tournaments, has partnered with German premium lifestyle brand BOSS. As the tournament's official apparel sponsor from 2027, BOSS celebrates this collaboration with the 'BOSS X AO Capsule Collection'. The collection made its Korean debut on November 12 at Shinsegae Department Store Gangnam.
The collection reinterprets the uniforms that will be worn by tournament staff and ballkids into replica teamwear. Lifestyle pieces inspired by the world of tennis are also included. BOSS brings its signature style both on and off the court.
Key items include reversible jackets, polo shirts, and pinstripe tailoring. The color palette is anchored in white and grey tones, accented with the Australian Open's signature blue. The designs blur the line between sportswear and everyday wear.
The exhibition space at Shinsegae Department Store Gangnam also features accessories like sneakers, caps, and bags. Large tennis ball installations and a blue backdrop reminiscent of the tennis court complete the collection's atmosphere. It's a space to see how BOSS connects sports and lifestyle.
When tennis uniforms become everyday wear, which style will you choose?
The collection reinterprets the uniforms that will be worn by tournament staff and ballkids into replica teamwear. Lifestyle pieces inspired by the world of tennis are also included. BOSS brings its signature style both on and off the court.
Key items include reversible jackets, polo shirts, and pinstripe tailoring. The color palette is anchored in white and grey tones, accented with the Australian Open's signature blue. The designs blur the line between sportswear and everyday wear.
The exhibition space at Shinsegae Department Store Gangnam also features accessories like sneakers, caps, and bags. Large tennis ball installations and a blue backdrop reminiscent of the tennis court complete the collection's atmosphere. It's a space to see how BOSS connects sports and lifestyle.
When tennis uniforms become everyday wear, which style will you choose?
FAQ
Where can I see the BOSS Australian Open capsule collection?
The BOSS Australian Open capsule collection debuted in Korea on November 12 at Shinsegae Department Store Gangnam. The exhibition space features replica teamwear, lifestyle wear, sneakers, hats, bags, and other accessories on display.
When does BOSS begin its collaboration with the Australian Open?
BOSS will become the official apparel sponsor of the Australian Open starting in 2027. To mark the partnership, the BOSS X AO capsule collection launches first, featuring designs reinterpreting the uniforms that tournament staff and ball kids will wear.
What items are included in the BOSS X AO capsule collection?
The collection includes tennis-inspired lifestyle wear and replica teamwear: reversible jackets, polo shirts, pinstripe tailoring, and more. White and grey bases are accented with the Australian Open's signature blue color throughout the pieces.
