In this collection, LOADJRO prominently features pregnant models, foregrounding bodies in transition. By centering reality over idealized form and process over completion, he disrupts the conventional standards of beauty long assumed by fashion. Each look functions as a character generated from the collision between cultural memory and modern design vocabulary, visually translating the identity of Abidjan.
LOADJRO's work moves beyond Western-centric fashion narratives, positioning the creativity and improvisation unique to African cities as the core engine of his design. His collection proposes not clothes, but the rhythm of a city worn on the body—inscribing a new narrative onto the global fashion map.
FAQ
Who is designer Asoke Felix Loedzo?
Asoke Felix Loedzo is an Abidjan-based designer from Côte d'Ivoire who translates the city's instinctive dress codes and rhythms into deconstructed tailoring. Through fragmented silhouettes and spontaneous prints, he builds a design language that re-questions the body.
Why did Loedzo cast a pregnant model in his collection?
Loedzo featured a pregnant model to foreground 'the body in transition,' emphasizing process over completion and lived reality over idealized form. This strategy fractures entrenched beauty standards and invites new ways of seeing the body.
How is Abidjan's urban identity reflected in Loedzo's design?
Loedzo translates Abidjan's instinctive street sensibility, improvisation, and cultural memory into fragmented silhouettes and texture-driven surfaces. Each look functions as a character embodying the city's rhythm, presenting African urban creativity as global fashion language.
