But this is no passive sculpture. Each robot is equipped with a camera and an AI image generation system that captures visitors, analyzes them in real time, and outputs newly created images. It's a visual manifestation of irony: humans who created technology are now surveilled, processed, and reproduced by it. Beeple's signature digital satire and critique of tech power are here rendered in tangible, three-dimensional form.
On the ground, the work has drawn relentless crowds and explosive reactions across social media. With humor and precision, Beeple questions who holds power in image production, where the line between human and AI lies, and what it means to be observed in the digital age. As one of the defining moments of Art Basel 2025, this installation sits squarely at the intersection of art, technology, fashion, and culture—and its questions remain urgent.
FAQ
What is Beeple's <Regular Animals>?
<Regular Animals> is an installation Beeple presented at Art Basel Hong Kong 2025, featuring faces of Elon Musk, Mark Zuckerberg, Andy Warhol and others mounted on four-legged robotic bodies. Each robot photographs and analyzes viewers with AI cameras, reproducing images while satirizing technology, power, and surveillance society.
What is the Art Basel Zero 10 program?
Zero 10 is a new program launched at Art Basel Hong Kong 2025, with Beeple's <Regular Animals> as the opening work. It presents new directions in contemporary art centered on digital art and technology-based installations.
Who is Beeple?
Beeple, born Mike Winkelmann, is an American artist who gained global attention through NFT art and digital media work. Visually unpacking tech satire and political-social criticism, he became a key contemporary art figure after his 2021 Christie's auction reached $69 million.
