As soon as First Choice at Art Basel Hong Kong 2025 opened its doors, the hottest ticket was unmistakably Beeple's latest installation. , the opening work for the newly launched Zero 10 program, places hyper-recognizable faces—Elon Musk, Mark Zuckerberg, Andy Warhol—atop four-legged robotic bodies. Moving inside metal fences, these uncanny figures are displayed like specimens in a zoo, reversing the typical viewer-subject relationship.
But this is no passive sculpture. Each robot is equipped with a camera and an AI image generation system that captures visitors, analyzes them in real time, and outputs newly created images. It's a visual manifestation of irony: humans who created technology are now surveilled, processed, and reproduced by it. Beeple's signature digital satire and critique of tech power are here rendered in tangible, three-dimensional form.
On the ground, the work has drawn relentless crowds and explosive reactions across social media. With humor and precision, Beeple questions who holds power in image production, where the line between human and AI lies, and what it means to be observed in the digital age. As one of the defining moments of Art Basel 2025, this installation sits squarely at the intersection of art, technology, fashion, and culture—and its questions remain urgent.
But this is no passive sculpture. Each robot is equipped with a camera and an AI image generation system that captures visitors, analyzes them in real time, and outputs newly created images. It's a visual manifestation of irony: humans who created technology are now surveilled, processed, and reproduced by it. Beeple's signature digital satire and critique of tech power are here rendered in tangible, three-dimensional form.
On the ground, the work has drawn relentless crowds and explosive reactions across social media. With humor and precision, Beeple questions who holds power in image production, where the line between human and AI lies, and what it means to be observed in the digital age. As one of the defining moments of Art Basel 2025, this installation sits squarely at the intersection of art, technology, fashion, and culture—and its questions remain urgent.
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