Barrie Rewrites Cashmere in Seongsu with Jang Wonyoung

Barrie hosted the launch of its 2026 Spring/Summer collection in Seongsu, unveiling a fresh seasonal approach to cashmere. Jang Wonyoung, alongside The Boyz's Hyunjae, Mirae's EuiJoo, and Yangyang, attended the event, lending their presence to the brand's vision. PAP Magazine captured a room filled with the spirit of cashmere reimagined—lighter, softer, and freed from its traditional weight.

This season, Barrie introduced delicate floral patterns and fluid silhouettes layered over knits, creating a rhythm distinctly suited for spring and summer. The palette of fresh pastels, including soft yellows, delivered a romantic yet restrained sensibility, proving that cashmere is no longer confined to winter. Jang Wonyoung wore a yellow-toned tweed jacket and shorts set, embodying the brand's refined aesthetic with effortless grace.

Seongsu itself became an integral backdrop for the launch. As Seoul's emerging cultural hub, the neighborhood symbolizes the intersection of tradition and modernity, local identity and global reach. By staging the event there, Barrie fine-tuned the sense of the season through cashmere, orchestrating a moment where brand identity and urban culture converge.