RUSH — Cover

RUSH

RUSH explores the aesthetic of accelerated contemporary life: overloaded schedules, constant movement, abrupt gestures and the pressure of never truly being able to slow down. The editorial transforms this everyday frenzy into a visual language, where chaos, movement and disorder become part of the styling and imagery, reflecting the adrenaline and rhythm of our time. It was shot in Milan, a very chaotic city that inspired our concept as everyone is always on a RUSH.

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Credits

Photographer
@claudiacampoli__
Art Director
@valentinacastellani @claudiacampoli__
Style
@valentinacastellani
Make Up
@blackdragonfly___
Hair
@danielecancemii
Starring
@brookjenny
Agency
@thewolvesmodel
Starring
@linda_muh
Agency
@thewolvesmodel
Starring
@udalishe.viii
Agency
@crewmodelmanagement
Starring
@teo.marcuz
Agency
@crewmodelmanagement

Fashion

Shop the Story

randomidentities Shop →zona20milano Shop →drmartensofficial Shop →iceberg Shop →I_limpermeabile Shop →marsell.paradise Shop →Deadcoutureicons_Anarchive Shop →okkia_official Shop →takaturna Shop →babylon_official Shop →misenithe Shop →kilesa_italia Shop →
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FAQ

Who shot and styled the RUSH editorial?

Photography is by Claudia Campoli, with styling by Valentina Castellani. Valentina Castellani and Claudia Campoli collaborated on art direction, while makeup was done by Nicole Berardi and hair by Daniele Cancemi.

What's the concept behind the RUSH editorial?

It explores the aesthetic of modern life accelerated by packed schedules, constant movement, and abrupt gestures. The concept translates chaos, motion, and disorder into visual language, reflecting everyday frenzy and the adrenaline and rhythm of our times.

Where was the RUSH editorial shot?

It was shot in Milan. The city, where everyone is always in a rush and perpetually chaotic, served as inspiration for the editorial's concept.

Which brands are featured in the RUSH editorial?

Featured brands include Random Identities By Stefano Pilati, Zona20 Milano, Dr. Martens, Iceberg, L'Impermeabile, Marsèll, Dead Couture Icons, and Okkia.