SWIPE SWIPE LOVE — Cover

SWIPE SWIPE LOVE

Swipe, Swipe, Love is a satirical fashion editorial exploring the exhausting loop of modern digital romance. Inspired by dating app archetypes and Gulliver's Travels, it presents two perspectives. We use ultra-wide lenses to distort male app profiles, highlighting the scrutiny of digital dating. Conversely, the female perspective shows a woman entangled in floral vines—a surreal metaphor for feeling trapped in fleeting connections—eventually realizing true healing begins from within.

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Credits

Photographer
@ohseae
Director
@ohseae
Director
@muihwa_flower
Art
@muihwa_flower
Hair
@senugjun1ee
Make Up
@jjjieeee
MAN stylist
@jeongtaekhwan
WOMAN stylist
@pilotplant
Starring
@01.wnd
Agency
@jmodelkorea
Starring
@j_lm.00
Starring
@salamatbekmuratov
Starring
@sunboy
Starring
@k_yes3
Agency
@granbrew_official

Fashion

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commedesgarcons Shop →hm Shop →zara Shop →oursaalty Shop →yuulyie_official Shop →surfaceedition Shop →aieul.co Shop →found.explorer Shop →burberry Shop →maisonmargiela Shop →vein.ig Shop →ysl Shop →
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FAQ

Who shot and directed the SWIPE SWIPE LOVE editorial?

Photography by seae Oh, with direction by seae Oh and Muihwa flower. Art direction by Muihwa flower, hair by seungjun Lee, makeup by ji eun Kim, menswear styling by taekhwan Jeong, and womenswear styling by suzi Choi.

What's the concept behind this editorial?

A satirical take on the exhausting loops of digital romance, inspired by dating app archetypes and Gulliver's Travels. Ultra-wide lenses distort male profiles to expose the judgmental gaze of digital dating, while female perspectives show bodies entwined in floral vines, capturing the surreal sense of being trapped in fleeting connections.

Which brands appear in SWIPE SWIPE LOVE?

The editorial features pieces from Comme Des Garcons, Hm, Zara, Oursaalty, Yuul Yie, Surface Edition, Aieul, and Found.Explorer.

How was the ultra-wide lens used in the shoot?

The ultra-wide lens intentionally distorts male profiles to visualize the scrutinizing gaze inherent in dating apps, where we constantly evaluate others. It serves as a satirical device highlighting the superficial way we observe potential matches in online romance.