Ciao Napoli. My Darling — Cover

Ciao Napoli. My Darling

By Chiara Scarola, Alessandro Chelazzi, Lia Festa, Alessandro Chelazzi and Chiara di Costanzo, Chiara Di Costanzo, Net Studios, Miriam Pone, 2R comunicazioni

"Ciao Napoli, my darling" is a melancholic tribute to a Naples that longs to keep dreaming. Dedicated to my grandparents and to all who emigrate in search of their own "America," the project draws inspiration from vintage photos and Totò, an icon of elegance and simplicity. Each look evokes traditions of a bygone era with childlike lightness, telling the painful nostalgia of leaving with a suitcase full of dreams—a farewell that becomes both poison and remedy.

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Ciao Napoli. My Darling — FASHION fashion editorial, Look 1 · @orincopassero Costume, @orincopassero, @alessandro.chelazzi Hat, @fendi Shoes
@orincopassero Costume, @orincopassero, @alessandro.chelazzi Hat, @fendi Shoes
Ciao Napoli. My Darling — FASHION fashion editorial, Look 2 · @orincopassero Costume, @orincopassero, @alessandro.chelazzi Hat, @fendi Shoes
@orincopassero Costume, @orincopassero, @alessandro.chelazzi Hat, @fendi Shoes
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Credits

Photographer
@_larobenoire
Art Director
@alessandro.chelazzi
Style
@alessandro.chelazzi
Make Up & Hair
@liafestamua
Set Design
@alessandro.chelazzi - orincopassero
Style assist
@orincopassero
Retouching
@_larobenoire
Producer
@alessandro.chelazzi
costume design
@orincopassero
Studio
@netstudios.it
Starring
@im_a_cl0ud
Agency
2R comunicazioni

Fashion

@orincopasseroShop@alessandro.chelazziShop@fendiShop@archivevintageShop@miumiuShop@massimoduttiShop@intimissimiShop@saintlaurentShop@dolcegabbanaShop@jaquemusShop@celineShop@vintagearchiveShop@effe_lingerieShop@mew.colorsShop@ralphlaurenShop@birkenstockShop@tezenisShop@calzedoniaShop@courregeShop

Shop the Story

orincopassero Shop jacket →alessandro.chelazzi Shop hat →fendi Shop shoes →archivevintage Shop jacket →miumiu Shop shirt →massimodutti Shop →intimissimi Shop →saintlaurent Shop shirt →dolcegabbana Shop top →jaquemus Shop →celine Shop pants →vintagearchive Shop →
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Brands in this editorial

CELINERALPHLAURENINTIMISSIMIMASSIMODUTTITEZENISBIRKENSTOCKORINCOPASSEROCALZEDONIADOLCEGABBANAMIUMIUFENDISAINTLAURENTALESSANDRO CHELAZZI

FAQ

Who shot and styled the 'Ciao Napoli. My Darling' editorial?

Photography is by Chiara Scarola, with Alessandro Chelazzi as art director and stylist. Makeup and hair by Lia Festa, set design by Alessandro Chelazzi and Chiara di Costanzo, and costume design by Chiara Di Costanzo.

What's the concept behind this editorial?

A melancholy tribute to those who left Naples seeking new lives, dedicated to immigrants including the photographer's grandparents. Inspired by vintage photos and Neapolitan icon Totò, it blends past traditions with childlike lightness, capturing dreams, nostalgia, and farewell.

Which brands appear in the editorial?

Designs by Chiara Di Costanzo and Alessandro Chelazzi, alongside Fendi, Miumiu, and Archive Vintage pieces. Also featured are Alessandro Chelazzi's paper jacket and paper hat, plus Massimo Dutti boxer shorts.

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