SERVE.PLEASE.REPEAT — Cover

SERVE.PLEASE.REPEAT

SERVE. PLEASE. REPEAT explores femininity as a social performance. Through two women and six looks, the editorial exposes six imposed identities: the Domestic, the Perfect Woman, the Spinster, the wife, the Secretary, the Mother. Each look becomes a uniform. Each gesture, a rule. To nurture, to serve, to work, to please, to appear. An exploration of the exhaustion behind a constructed identity, questioning who women are versus who they are expected to be.

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Credits

Photographer
@biancafanciullacciph_
Art Director
@biancafanciullacciph_
Style
@O-trebla
Make Up & Hair
@rachelepacini_mua
Set Design
@biancafanciullacciph_
Starring
@Sermiao
Agency
@castingfirenze
Starring
@saet_lee_
Agency
@castingfirenze

Fashion

Shop the Story

luisaspagnoli Shop coat →ganni Shop shirt →prada Shop shoes →wolford Shop →mm6maisonmargiela Shop →diesel Shop skirt →mc2saintbarth Shop top →driesvannoten Shop shoes →ateliereme Shop top →laperlaingerie Shop bodysuit →alex_cappelli Shop hat →intimissimi Shop gloves →
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FAQ

Who shot and styled the SERVE.PLEASE.REPEAT editorial?

Photographer Bianca Fanciullacci handled shooting and art direction, with styling by Alberto Maiorelli. Makeup and hair were done by Rachele Pacini, set design by Bianca Fanciullacci herself, and models are Serena Scali and Saet Lee.

What is the concept behind this editorial?

It views femininity as social performance, expressing six imposed identities—housewife, perfect woman, spinster, wife, secretary, mother—through six looks. Garments become uniforms, gestures become rules, exploring the exhaustion behind constructed identities and questioning who women are versus who they're expected to be.

Which brands appear in SERVE.PLEASE.REPEAT?

The editorial features Luisa Spagnoli, Ganni, Prada, Wolford, MM6, Diesel, Mc2 Saint Bart, Dries Van Noten, and other brands.