The new campaign 'The Jacket', recently unveiled by Zara, drew controversy for evoking the mass killing in Gaza. Palestinian activists have now taken their protest directly into Zara itself.
They brought some of the campaign's elements, limbless mannequins and piles of rubble among them, into the store in protest, arguing that Zara mocked the deaths in Gaza.
FAQ
Why did Zara's The Jacket campaign become controversial?
Mannequins without limbs and piles of debris evoked associations with the Gaza massacre, sparking controversy.
How did Palestinian activists respond to the Zara campaign controversy?
Palestinian activists brought elements from the campaign to Zara stores and staged direct protest demonstrations.
