(G)I-DLE's Yuqi brought holiday magic to the Hello Kitty X tbh pop-up store in Seoul's Seongsu district. Dressed in a striking black and gold ensemble, the global artist embodied the playful yet sophisticated spirit of the collaboration. Her styling—complete with fur-trimmed headpiece, black gloves, and statement jewelry—captured the festive energy of the season while maintaining a high-fashion edge.
tbh's Happy Holiday Collection with Yuqi represents a bold expansion of the brand's playful DNA. The partnership with Hello Kitty merges Y2K nostalgia with contemporary streetwear sensibilities, creating a collection that resonates with both longtime fans and new audiences. The Seongsu pop-up has quickly become a must-visit destination for Seoul's fashion-forward crowd during the year-end season.
Positioned against a gold-and-black Christmas tree, Yuqi's presence amplifies the joyful, irreverent aesthetic tbh is known for. The pop-up experience goes beyond retail, offering visitors an immersive brand environment with limited-edition items and interactive photo zones. This activation exemplifies how contemporary brands are transforming seasonal campaigns into memorable experiential moments that bridge entertainment, fashion, and community engagement.
tbh's Happy Holiday Collection with Yuqi represents a bold expansion of the brand's playful DNA. The partnership with Hello Kitty merges Y2K nostalgia with contemporary streetwear sensibilities, creating a collection that resonates with both longtime fans and new audiences. The Seongsu pop-up has quickly become a must-visit destination for Seoul's fashion-forward crowd during the year-end season.
Positioned against a gold-and-black Christmas tree, Yuqi's presence amplifies the joyful, irreverent aesthetic tbh is known for. The pop-up experience goes beyond retail, offering visitors an immersive brand environment with limited-edition items and interactive photo zones. This activation exemplifies how contemporary brands are transforming seasonal campaigns into memorable experiential moments that bridge entertainment, fashion, and community engagement.
FAQ
Where is the Hello Kitty X tbh Seongsu pop-up store located?
The Hello Kitty X tbh collaboration pop-up is located in Seongsu-dong, Seoul. The space showcases tbh's Yuqi Happy Holiday Collection and offers limited-edition items plus experiential content including photo zones.
What style is the tbh holiday collection worn by Yuqi?
Yuqi's tbh Holiday Collection is festive-mood streetwear centered on black and gold. The design merges Y2K sensibility with contemporary street style, featuring fur-trimmed details and gold ornament embellishments.
What kind of brand is tbh?
tbh is a Shanghai-based contemporary streetwear brand gaining attention for its playful, bold design philosophy. This season they partnered with global icon Hello Kitty for the Happy Holiday Collection featuring Yuqi.
