Yuqi Shines in Golden Hello Kitty X tbh Pop-Up

(G)I-DLE's Yuqi brought holiday magic to the Hello Kitty X tbh pop-up store in Seoul's Seongsu district. Dressed in a striking black and gold ensemble, the global artist embodied the playful yet sophisticated spirit of the collaboration. Her styling—complete with fur-trimmed headpiece, black gloves, and statement jewelry—captured the festive energy of the season while maintaining a high-fashion edge.

tbh's Happy Holiday Collection with Yuqi represents a bold expansion of the brand's playful DNA. The partnership with Hello Kitty merges Y2K nostalgia with contemporary streetwear sensibilities, creating a collection that resonates with both longtime fans and new audiences. The Seongsu pop-up has quickly become a must-visit destination for Seoul's fashion-forward crowd during the year-end season.

Positioned against a gold-and-black Christmas tree, Yuqi's presence amplifies the joyful, irreverent aesthetic tbh is known for. The pop-up experience goes beyond retail, offering visitors an immersive brand environment with limited-edition items and interactive photo zones. This activation exemplifies how contemporary brands are transforming seasonal campaigns into memorable experiential moments that bridge entertainment, fashion, and community engagement.