Maison KIMHĒKIM has unveiled its 2025 Holiday Campaign in collaboration with artist Jungsu of Sukeee Studio. Centered around delicate hues of pink and mint, the Holiday Capsule Collection captures the season's magic through a fantastical aesthetic. The campaign imagery features a dreamlike scene of a model wearing angel wings, gazing out over Seoul's nighttime cityscape from a high-rise window.
The collection expresses the romance and excitement unique to the holiday season through couture imagination. A voluminous white outerwear piece with feather detailing pairs with a satin mini dress, creating a distinctive mood where fantasy and reality intersect. Designer Kim Hae Kim captures both the elegance and freedom of the modern woman through the concept of urban angels.
Artist Jungsu of Sukeee Studio led the creative direction for this collaboration, reinterpreting the brand's signature sensibility for the holiday season. The campaign, which brings together Seoul's nocturnal landscape with couture design, has garnered attention from the fashion industry both domestically and internationally.
The collection expresses the romance and excitement unique to the holiday season through couture imagination. A voluminous white outerwear piece with feather detailing pairs with a satin mini dress, creating a distinctive mood where fantasy and reality intersect. Designer Kim Hae Kim captures both the elegance and freedom of the modern woman through the concept of urban angels.
Artist Jungsu of Sukeee Studio led the creative direction for this collaboration, reinterpreting the brand's signature sensibility for the holiday season. The campaign, which brings together Seoul's nocturnal landscape with couture design, has garnered attention from the fashion industry both domestically and internationally.
FAQ
Who did Maison Kim Hae Kim collaborate with for the 2025 Holiday campaign?
Maison Kim Hae Kim collaborated with artist Jeong Su of Suki Studio for the 2025 Holiday campaign. Jeong Su handled creative direction, reinterpreting the brand's signature sensibility for the holiday season with fantastical visuals set against Seoul's cityscape.
What are the main colors of the Kim Hae Kim Holiday collection?
The Holiday capsule collection centers on delicate pink and mint hues. White feather-detailed outerwear and satin dresses harmonize to capture the fantastical, romantic mood of the holiday season.
What's the concept of the Kim Hae Kim Holiday campaign?
The concept features fantasy angels floating through Seoul's cityscape. Through couture imagination, it visually expresses the romance and excitement unique to the holiday season, capturing both elegance and freedom of the modern woman against Seoul's nightscape.
