Y-3, the collaboration between adidas and Yohji Yamamoto, has unveiled its 26SS capsule collection with the Mercedes-AMG Petronas F1 Team at The Hyundai Seoul's second-floor flagship. The lineup—comprising jackets, T-shirts, pants, and footwear—draws on a wolf motif from Japanese mythology to visually convey the speed and tension inherent to motorsport.
The collaboration gained significant attention after Stray Kids member Felix was spotted wearing the Mercedes F1 jacket. Y-3's signature approach of reinterpreting sportswear through a street-driven lens merges high-performance racing functionality with urban aesthetic appeal, creating a distinctive silhouette that stands apart in the crowded athleisure market.
Available from March 19 at The Hyundai Seoul store in Yeouido and the brand's newly launched online platform, the collection features detailed branding from major F1 sponsors including UBS, INEOS, and HPE. Industry observers view the capsule as a strategic move targeting both motorsport enthusiasts and fashion-forward consumers, bridging the gap between technical sportswear and contemporary streetwear culture.
The collaboration gained significant attention after Stray Kids member Felix was spotted wearing the Mercedes F1 jacket. Y-3's signature approach of reinterpreting sportswear through a street-driven lens merges high-performance racing functionality with urban aesthetic appeal, creating a distinctive silhouette that stands apart in the crowded athleisure market.
Available from March 19 at The Hyundai Seoul store in Yeouido and the brand's newly launched online platform, the collection features detailed branding from major F1 sponsors including UBS, INEOS, and HPE. Industry observers view the capsule as a strategic move targeting both motorsport enthusiasts and fashion-forward consumers, bridging the gap between technical sportswear and contemporary streetwear culture.
FAQ
Where can I buy the Y-3 Mercedes F1 collaboration collection?
Available from March 19th at the Y-3 store on 2F of The Hyundai Seoul (108 Yeoui-daero, Yeongdeungpo-gu, Seoul) and the Y-3 online store. The capsule line features jackets, T-shirts, pants, and shoes.
What collaboration product is the Y-3 jacket Felix wore?
The jacket Stray Kids' Felix wore is from Y-3's 26SS collaboration with the Mercedes-AMG Petronas F1 Team. It features detailed application of Japanese mythological wolf motifs and F1 sponsor logos including UBS and INEOS.
What is the design concept of the Y-3 F1 collection?
Drawing from Japanese mythological wolves, it visually expresses motorsport's speed and tension. Y-3's distinctive street sensibility combines with silhouettes that simultaneously achieve high-performance racing functionality and urban style.
