Y-3 Unveils Mercedes-AMG F1 Capsule Exclusively at The Hyundai Seoul

Y-3, the collaboration between adidas and Yohji Yamamoto, has unveiled its 26SS capsule collection with the Mercedes-AMG Petronas F1 Team at The Hyundai Seoul's second-floor flagship. The lineup—comprising jackets, T-shirts, pants, and footwear—draws on a wolf motif from Japanese mythology to visually convey the speed and tension inherent to motorsport.

The collaboration gained significant attention after Stray Kids member Felix was spotted wearing the Mercedes F1 jacket. Y-3's signature approach of reinterpreting sportswear through a street-driven lens merges high-performance racing functionality with urban aesthetic appeal, creating a distinctive silhouette that stands apart in the crowded athleisure market.

Available from March 19 at The Hyundai Seoul store in Yeouido and the brand's newly launched online platform, the collection features detailed branding from major F1 sponsors including UBS, INEOS, and HPE. Industry observers view the capsule as a strategic move targeting both motorsport enthusiasts and fashion-forward consumers, bridging the gap between technical sportswear and contemporary streetwear culture.