What does KAI smell like? YSL Beauty might have the answer. EXO's KAI, YSL Beauty ambassador, takes us behind the scenes of the new MYSLF Eau de Toilette Intense campaign. Bergamot and orange blossom melt into dark woods and white musk, creating a scent that feels bold yet effortless. Sharp on stage, softened off camera, just like KAI himself.
Set against the Seoul skyline, the campaign captures both sides of KAI. Dressed in all black on a rooftop, his gaze commanding the city below, followed by quieter, off duty moments. One fragrance, two faces: the performer and the person. So, what did you always imagine KAI would smell like?
Set against the Seoul skyline, the campaign captures both sides of KAI. Dressed in all black on a rooftop, his gaze commanding the city below, followed by quieter, off duty moments. One fragrance, two faces: the performer and the person. So, what did you always imagine KAI would smell like?
FAQ
What YSL Beauty fragrance campaign did KAI model for?
KAI participated as campaign ambassador for YSL Beauty's 'MYSLF Eau de Toilette Intense.' This fragrance features a woody skin musk scent harmonizing bergamot, orange blossom, dark woods, and white musk.
What does YSL MYSLF Intense smell like?
MYSLF Eau de Toilette Intense is a woody skin musk fragrance with bergamot and orange blossom citrus top notes over dark wood and white musk. It's characterized by coexisting intensity and comfort.
Where was KAI's YSL Beauty campaign shot?
The YSL Beauty MYSLF Intense campaign featuring KAI was shot on a Seoul rooftop. Behind-the-scenes cuts were released showing KAI in all-black styling against the city skyline backdrop.
