What does KAI smell like? YSL Beauty might have the answer. EXO's KAI, YSL Beauty ambassador, takes us behind the scenes of the new MYSLF Eau de Toilette Intense campaign. Bergamot and orange blossom melt into dark woods and white musk, creating a scent that feels bold yet effortless. Sharp on stage, softened off camera, just like KAI himself.
Set against the Seoul skyline, the campaign captures both sides of KAI. Dressed in all black on a rooftop, his gaze commanding the city below, followed by quieter, off duty moments. One fragrance, two faces: the performer and the person. So, what did you always imagine KAI would smell like?
Set against the Seoul skyline, the campaign captures both sides of KAI. Dressed in all black on a rooftop, his gaze commanding the city below, followed by quieter, off duty moments. One fragrance, two faces: the performer and the person. So, what did you always imagine KAI would smell like?
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