The show opened with Travis Scott and featured Gigi Hadid, Destroy Lonely, Heidi Klum, and Law Roach on the runway, with Marcia Cross of Desperate Housewives fame closing the show. The star-studded audience included J Balvin, Normani, and Ice Spice, generating significant buzz. Casting celebrities as models represented Vetements' rejection of traditional fashion show formats and its effort to blur boundaries with popular culture.
The collection showcased raw, unfinished designs, quirky collaborations, and satirical critiques of consumerism. Vetements defines its muse as fearless, individualistic, and unapologetic. By staging a show with discarded clothing in an abandoned space, the brand confronted the environmental challenges facing the fashion industry head-on while reaffirming its signature rebellious and subversive spirit.
FAQ
Where was the Vetements 2025 Spring/Summer show held?
The Vetements SS25 show took place in a half-abandoned Paris shopping mall. Designer Guram Gvasalia chose this space to emphasize the 'Time To Clean Up The Mess' collection theme and sustainability message, symbolically piling deadstock clothing at the entrance.
Which celebrities participated in the Vetements SS25 show?
Travis Scott opened the show, while Gigi Hadid, Destroy Lonely, Heidi Klum, and Law Roach walked the runway, with Marcia Cross closing. J Balvin, Normani, and Ice Spice attended as guests, generating significant buzz.
What is the main message of the Vetements SS25 collection?
As the title 'Time To Clean Up The Mess' suggests, Vetements directly addressed sustainability and overconsumption in fashion. Through deadstock clothing displays and recycling-focused designs, the collection conveyed that DIY spirit and upcycling should define fashion's future.
