Vetements presented its Spring/Summer 2025 collection titled 'Time To Clean Up The Mess' in a semi-abandoned Parisian shopping mall, delivering a powerful message to the fashion industry. Designer Guram Gvasalia created a symbolic mountain of deadstock clothing at the entrance, critiquing overproduction and consumerism. The staging embodied the brand's philosophy that fashion's future must embrace sustainability through DIY ethos and repurposing.
The show opened with Travis Scott and featured Gigi Hadid, Destroy Lonely, Heidi Klum, and Law Roach on the runway, with Marcia Cross of Desperate Housewives fame closing the show. The star-studded audience included J Balvin, Normani, and Ice Spice, generating significant buzz. Casting celebrities as models represented Vetements' rejection of traditional fashion show formats and its effort to blur boundaries with popular culture.
The collection showcased raw, unfinished designs, quirky collaborations, and satirical critiques of consumerism. Vetements defines its muse as fearless, individualistic, and unapologetic. By staging a show with discarded clothing in an abandoned space, the brand confronted the environmental challenges facing the fashion industry head-on while reaffirming its signature rebellious and subversive spirit.
The show opened with Travis Scott and featured Gigi Hadid, Destroy Lonely, Heidi Klum, and Law Roach on the runway, with Marcia Cross of Desperate Housewives fame closing the show. The star-studded audience included J Balvin, Normani, and Ice Spice, generating significant buzz. Casting celebrities as models represented Vetements' rejection of traditional fashion show formats and its effort to blur boundaries with popular culture.
The collection showcased raw, unfinished designs, quirky collaborations, and satirical critiques of consumerism. Vetements defines its muse as fearless, individualistic, and unapologetic. By staging a show with discarded clothing in an abandoned space, the brand confronted the environmental challenges facing the fashion industry head-on while reaffirming its signature rebellious and subversive spirit.
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