L'Occitane celebrates five decades rooted in Provence, France, championing natural ingredients and sustainability. LOC LOC WALK translates that philosophy into a tangible walking experience. Park Bo Gum, the brand's global ambassador, embodies L'Occitane's message through this special journey. His presence adds visibility and warmth to the initiative.
Seoul Grand Park offers a natural escape within the city. Participants leave behind daily pressures and immerse themselves in greenery alongside Park Bo Gum. The energy gathered from the walk materializes into a sensory garden for visually impaired children. Walking becomes more than exercise here. It transforms into social value.
L'Occitane weaves sustainability throughout the event. The sensory garden isn't just a donation. It's a project completed through direct participation. LOC LOC WALK with Park Bo Gum redefines an everyday act as something meaningful. Who would you walk with?
FAQ
Where will the L'OCCITANE ROCROCWALK take place?
L'OCCITANE ROCROCWALK will be held at Seoul Grand Park. The event celebrates the brand's 50th anniversary with ambassador Park Bo Gum, and participants will walk through nature while contributing to the creation of a sensory garden for visually impaired children.
What kind of event is ROCROCWALK that Park Bo Gum is participating in?
ROCROCWALK isn't a competitive race but a walking event to experience nature and match each other's pace. Park Bo Gum joins as L'OCCITANE's global ambassador, and participants' steps contribute to creating a sensory garden for visually impaired children in this social value project.
What is the sensory garden at L'OCCITANE's 50th anniversary event?
The sensory garden is a space created for visually impaired children, completed through ROCROCWALK participants' walking activities. Through this 50th anniversary event, L'OCCITANE is realizing social value through participants' direct involvement in the project.
