Rather than styling everything straight, the campaign leaves his tousled hair, creased shirts, and effortless gaze untouched. VERNON moves through bouclé knits, striped polos, denim setups, and down jackets with characteristic ease. Wind-blown hair remains uncombed, jackets drape over unironed collar shirts. The cream oversized down in the campaign slides wraps loosely around his frame, while the black denim jacket hangs from his shoulders without tension. Moments that feel most VERNON precisely because they're not overly prepared.
Marithé read the number '07' not as clock time but as atmosphere. The blue hour—neither day nor night, when the sky turns its deepest blue and boundaries blur—is fixed in VERNON's expression. The first slide shows him standing on garden grass, the second finds him leaning against an indoor sofa. The third zooms in on his sleeping face. Locations and clothes change, but the relaxed gaze and disheveled hair remain constant throughout.
Marithé François Girbaud began in 1984 with experiments like sewing water pockets into denim jackets. The brand has always chosen everyday deconstruction over formulaic polish, and its 26FW pieces loosen further when they meet VERNON. To capture moments that outlast the perfect shot—that's how Marithé documented its 'seventh afternoon' with VERNON. What number does your afternoon begin with?
FAQ
What is the name of the Marithe Francois Girbaud 26FW campaign featuring Vernon?
The Marithe Francois Girbaud 26FW campaign featuring SEVENTEEN's Vernon is called 'Blue Hour: The 7th Afternoon.' Starting from the number 07, it captures Vernon's face during the most ambiguous and blue hour between day and night.
What style of clothing does Vernon wear in the Marithe Vernon campaign?
In the campaign, Vernon wears a boucle knit, striped polo, denim setup, and down jacket. The concept features tousled hair, wrinkled shirts, and relaxed gazes rather than polished styling. A cream oversized down jacket and black denim jacket are standout pieces.
What kind of brand is Marithe Francois Girbaud?
Marithe Francois Girbaud is a brand founded in 1984 through experiments like inserting water pouches into denim jackets. Its philosophy embraces everyday deconstruction over formalized aesthetics, collaborating with SEVENTEEN's Vernon for the 26FW 'Blue Hour' campaign.
