COYSEIO 038 has announced a new beginning this fall 2026, officially stepping forward as an independent brand. At the center of this bold new chapter is the perfect muse: Kiko Mizuhara. The first editorial unveiled alongside the independence declaration was completed with Kiko at its core. It unfolds the brand's vision of a new kind of basic through three distinct concepts.
The first is 'REBIRTH,' symbolizing a break from the familiar. The second is 'BREAKING THE RULES,' capturing an attitude that challenges conventional codes. The third is 'NEW PATH,' illustrating a journey of forging one's own trail. All three concepts are realized as 038's strengthened new standard, infused with Kiko's energy.
Kiko is known for embracing new challenges at every turn. 038 has aligned this aspect of her character precisely with the brand's identity. It is a partnership between two forces creating their own standards beyond the ordinary. For 038, taking its first step as an independent brand, Kiko was the most fitting partner.
In the fall-tinged editorial, Kiko embodies an attitude that refuses conventional rules. Sheer tights dotted with stars, scenes submerged in water, poses on bathroom tiles. A gaze that renders everyday spaces unfamiliar aligns perfectly with 038's new take on basics. How could we not look forward to this compelling journey that 038 and Kiko will forge together?
The first is 'REBIRTH,' symbolizing a break from the familiar. The second is 'BREAKING THE RULES,' capturing an attitude that challenges conventional codes. The third is 'NEW PATH,' illustrating a journey of forging one's own trail. All three concepts are realized as 038's strengthened new standard, infused with Kiko's energy.
Kiko is known for embracing new challenges at every turn. 038 has aligned this aspect of her character precisely with the brand's identity. It is a partnership between two forces creating their own standards beyond the ordinary. For 038, taking its first step as an independent brand, Kiko was the most fitting partner.
In the fall-tinged editorial, Kiko embodies an attitude that refuses conventional rules. Sheer tights dotted with stars, scenes submerged in water, poses on bathroom tiles. A gaze that renders everyday spaces unfamiliar aligns perfectly with 038's new take on basics. How could we not look forward to this compelling journey that 038 and Kiko will forge together?
FAQ
When did KOISEIO 038 launch as an independent brand?
KOISEIO 038 officially announced its new start as a fully independent brand in Fall 2026. Alongside the independence declaration, the brand revealed its first editorial featuring 미즈하라 키코 as muse, introducing its new identity.
What concept does KOISEIO 038's first editorial explore?
KOISEIO 038's first editorial is built around three concepts: REBIRTH, escaping the familiar; BREAKING THE RULES, twisting established norms; and NEW PATH, forging your own way. Together they tell the story of the brand's new approach to basics.
Why was 미즈하라 키코 chosen as KOISEIO 038's muse?
미즈하라 키코 is known for embracing new challenges and creating her own standards rather than following others. Her attitude aligns perfectly with KOISEIO 038's brand identity, making her the ideal partner for 038's debut as an independent brand.
