Tamburins launched its new "Sunshine Chain Wear" collection on January 13, blurring the lines between fashion and beauty. The collection reinterprets the brand's bestselling Sunshine Perfume 11ml case as a wearable crossbody accessory. This transformation of a perfume case into a fashion item embodies Tamburins' philosophy of exploring "undefined beauty."
Sunshine Chain Wear is crafted from tweed fabric and comes in three colorways: blue, black, and white. The combination of classic material and modern design precisely targets contemporary consumers who seek both practicality and style. The adjustable chain strap allows for versatile styling, while the detachable 11ml perfume case enhances functionality.
Since Felix of Stray Kids first showcased the collection at an official brand event, social media has erupted with enthusiasm. The pairing of Felix's refined styling with Tamburins' minimalist design language has generated particularly strong interest among Gen Z consumers.
Sunshine Chain Wear is available online starting January 13, with offline availability beginning January 14 at Tamburins flagship stores and House Nowhere Seoul. The industry is watching closely to see how this wearable accessory from a beauty brand performs in the market.
Sunshine Chain Wear is crafted from tweed fabric and comes in three colorways: blue, black, and white. The combination of classic material and modern design precisely targets contemporary consumers who seek both practicality and style. The adjustable chain strap allows for versatile styling, while the detachable 11ml perfume case enhances functionality.
Since Felix of Stray Kids first showcased the collection at an official brand event, social media has erupted with enthusiasm. The pairing of Felix's refined styling with Tamburins' minimalist design language has generated particularly strong interest among Gen Z consumers.
Sunshine Chain Wear is available online starting January 13, with offline availability beginning January 14 at Tamburins flagship stores and House Nowhere Seoul. The industry is watching closely to see how this wearable accessory from a beauty brand performs in the market.
FAQ
When will Tamburins Sunshine Chain Wear launch?
Tamburins Sunshine Chain Wear pre-launched online on January 13, and became available at offline flagship stores and House Nowhere Seoul starting January 14.
What materials and colors does Sunshine Chain Wear come in?
Sunshine Chain Wear is crafted in tweed material and comes in three color options: blue, black, and white. It's a crossbody accessory integrated with Tamburins' popular Sunshine Perfume 11ml case.
Which Tamburins product did Stray Kids' Felix wear?
Felix debuted Tamburins' new Sunshine Chain Wear collection at an official event. This crossbody accessory reinterprets the perfume case, generating enthusiastic social media response since its reveal.
