Stand Oil has launched its 'Lucid Winter' campaign for the 2025 Mini Winter season. Set against a dreamlike snowfield, the campaign captures the brand's signature minimal silhouettes alongside butterfly-inspired curves, translating quiet winter moments into a gently radiant visual language. Delicate details shine through the stillness, reinterpreted with Stand Oil's distinctive sensibility.
The season's hero piece is the Fleeting Momo Bag Mini, offered in three distinct textures that each evoke a different winter mood. Soft nubuck pink brings warmth, glossy wrinkled black offers urban sheen, and a light-shifting grey changes expression with every angle. The same silhouette transforms through material, showcasing the brand's attention to tactile storytelling.
Stand Oil will officially release the Mini Winter collection on December 19 via its website and Seongsu flagship store. The campaign reinforces the brand's aesthetic identity within Korea's fashion landscape, capturing both the stillness and sensory richness of the winter season.
The season's hero piece is the Fleeting Momo Bag Mini, offered in three distinct textures that each evoke a different winter mood. Soft nubuck pink brings warmth, glossy wrinkled black offers urban sheen, and a light-shifting grey changes expression with every angle. The same silhouette transforms through material, showcasing the brand's attention to tactile storytelling.
Stand Oil will officially release the Mini Winter collection on December 19 via its website and Seongsu flagship store. The campaign reinforces the brand's aesthetic identity within Korea's fashion landscape, capturing both the stillness and sensory richness of the winter season.
FAQ
When was the STANDOIL Lucid Winter campaign released?
STANDOIL's 'Lucid Winter' mini winter campaign was unveiled in December 2024. Centered on the Pleating Momo Bag Mini in three textures, it officially launched on December 19 via the brand's official website and Seongsu flagship store.
What colors and materials does the Pleating Momo Bag Mini come in?
The Pleating Momo Bag Mini launches in three textures: soft nubuck in pink, glossy wrinkle-finish in black, and a gray that shifts expression depending on the angle of light.
Where can I buy the STANDOIL mini winter collection?
The STANDOIL mini winter collection is available from December 19 on the brand's official website and at the flagship store in Seongsu-dong, Seoul.
