SONGZIO, a designer brand representing Korea, unveiled its 24SS collection at Paris Fashion Week on the 23rd to mark the brand's 30th anniversary. Presented under the theme "PURE REBEL," this collection can be described as art fashion enriched by the house's diverse technical design. The art pieces, made by intersecting multiple layers of fabric cut horizontally and vertically, are especially captivating. This season carries a boy's dream, love between partners, and the anguish of the artist.
This collection uses heavy, richly textured fabrics alongside very light, soft fabrics, revealing a diverse range of silhouettes and volume. Along with black, the brand's core identity, soft colors such as beige, ivory, and cream are used in harmony with the signature accent colors of pale lime and salmon pink, resulting in tones that feel bright yet elegant.
The accompanying accessories also showcase plating details and couture making, with shoulder bags and pouches designed by cutting multiple layers of leather, plated derbies, and ribbon loafers, all further reinforcing SONGZIO's distinctive aesthetic. In particular, the "Club C Legacy Collection Shoes," presented with Reebok to mark the 30th anniversary, are titled the Wing Shoes, combining SONGZIO's three-dimensional signature wing design with a multi-plating design to add meaning.
Additionally, actor and model Bae Jung-nam, SONGZIO's longtime muse, attended this Paris Fashion Week to share in the brand's historic moment. Beyond that, more than 500 guests, including well-known influencers, local celebrities, and overseas buyers, attended in force to grace the occasion. On its 30th anniversary, SONGZIO, which is elevating the standing of K-fashion, seems certain to remain a brand that captivates the fashion world at home and abroad for years to come.
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