Simon Cracker unveiled his Spring/Summer 2027 collection, ＜Via Francia＞, in Milan. PAP captured the world where witches, cats, Blythe dolls, and graffiti collide backstage. Magical elements reminiscent of ＜The Witches of Eastwick＞ and ＜Practical Magic＞ run throughout the entire collection. Dolls, animals, and spell-like graphics come alive on the garments.
Simon Cracker's signature DIY ethos remains unchanged this season. Handwritten phrases and character graphics cover dresses and tank tops. Painted Dr. Martens boots stand out. Headpieces made from unexpected materials range from cat shapes to sculptural pieces woven from buttons and beads.
Leaving the marks of the hand rather than polishing to perfection is the brand's way. Roughly cut fabrics, deliberately crooked lettering, layered paint. The pieces feel less like factory products and more like something made overnight in a studio. The Cracker Girls, the protagonists of this collection, chose the irregular charm of handmade work over polished beauty.
Backstage, beyond the looks the models wore, cat dolls and Blythe dolls were scattered throughout. The felt cat used as a headpiece has pointed ears and two green buttons for eyes. Bags held by models carry decorations made from the same materials. The scene resembles a page lifted from a storybook.
Simon Cracker chose process over perfection, freedom over refinement this season. Have you ever worn clothes that bear the trace of human hands?
Simon Cracker's signature DIY ethos remains unchanged this season. Handwritten phrases and character graphics cover dresses and tank tops. Painted Dr. Martens boots stand out. Headpieces made from unexpected materials range from cat shapes to sculptural pieces woven from buttons and beads.
Leaving the marks of the hand rather than polishing to perfection is the brand's way. Roughly cut fabrics, deliberately crooked lettering, layered paint. The pieces feel less like factory products and more like something made overnight in a studio. The Cracker Girls, the protagonists of this collection, chose the irregular charm of handmade work over polished beauty.
Backstage, beyond the looks the models wore, cat dolls and Blythe dolls were scattered throughout. The felt cat used as a headpiece has pointed ears and two green buttons for eyes. Bags held by models carry decorations made from the same materials. The scene resembles a page lifted from a storybook.
Simon Cracker chose process over perfection, freedom over refinement this season. Have you ever worn clothes that bear the trace of human hands?
FAQ
What is the name of Simone Rocha's Spring/Summer 2027 collection?
Via Francia. Unveiled in Milan, the collection draws on witches, cats, and Blythe dolls with a DIY spirit, inspired by the films The Witches of Eastwick and Practical Magic.
What items are in the Simone Rocha collection?
Dresses and tank tops with handwritten graphics, painted Dr. Martens boots, cat headpieces made from felt and buttons, and bags adorned with Blythe doll charms. Everything is crafted using DIY methods with visible hand-drawn and hand-applied details.
What kind of brand is Simone Rocha?
Simone Rocha values process over perfection and freedom over polish. Hand-drawn text, rough-cut fabrics, and layered paint define its signature DIY spirit, evoking the feel of studio work rather than factory production.
