Witches, cats, Blythe dolls and handwritten graphics filled the stage. Simon Cracker's Spring/Summer 2027 collection 'Via Francia', unveiled in Milan, brought scenes reminiscent of 'The Witches of Eastwick' and 'Practical Magic' to the runway. PAP took a closer look at this world from backstage.
Simon Cracker's signature DIY spirit runs through the entire collection. Dr. Martens painted with handwritten graphics and character illustrations, headpieces crafted from unexpected materials, and accessories layered with painting appeared one after another. Instead of polishing everything to perfection, the designer left visible traces of drawing, attaching and transforming by hand. The world of the "Cracker Girls" feels born in a studio rather than a factory.
Blythe dolls serve as a core motif throughout the collection. With their exaggerated eyes and uncanny charm, these dolls appear directly on accessories and headpieces, and also become the subject of graphics. Witches and cats are not merely references but concretely inscribed in garments and props everywhere. The film-like setting continues even backstage.
The decision not to erase the handmade traces remains a consistent direction for Simon Cracker. That principle held firm in this collection. Painting over Dr. Martens, crafting headpieces from unexpected materials, and using handwriting as graphics all belong to the same thread. Which scene from this strange summer fairy tale comes to your mind first?
Simon Cracker's signature DIY spirit runs through the entire collection. Dr. Martens painted with handwritten graphics and character illustrations, headpieces crafted from unexpected materials, and accessories layered with painting appeared one after another. Instead of polishing everything to perfection, the designer left visible traces of drawing, attaching and transforming by hand. The world of the "Cracker Girls" feels born in a studio rather than a factory.
Blythe dolls serve as a core motif throughout the collection. With their exaggerated eyes and uncanny charm, these dolls appear directly on accessories and headpieces, and also become the subject of graphics. Witches and cats are not merely references but concretely inscribed in garments and props everywhere. The film-like setting continues even backstage.
The decision not to erase the handmade traces remains a consistent direction for Simon Cracker. That principle held firm in this collection. Painting over Dr. Martens, crafting headpieces from unexpected materials, and using handwriting as graphics all belong to the same thread. Which scene from this strange summer fairy tale comes to your mind first?
FAQ
What is the name of Simone Rocha's Spring/Summer 2027 collection?
'Via Francia'. Simone Rocha presented garments and accessories infused with a DIY spirit in Milan, drawing on witches, Blythe dolls, and cats as key motifs for this collection.
Which footwear brand appeared in the Simone Rocha collection?
Dr. Martens. Simone Rocha hand-painted Dr. Martens boots with handwritten graphics and character illustrations, showcased backstage during the presentation.
Which films did Simone Rocha reference for this collection?
'The Witches of Eastwick' and 'Practical Magic'. Scenes involving witches from both films served as references that shaped the entirety of the Spring/Summer 2027 collection.
