
Shinsegae has opened TWELVE, a new food hall at the former SSG Food Market location in Cheongdam-dong. More than a typical grocery store, TWELVE positions itself as a lifestyle-driven wellness market that invites visitors to linger and explore a California-inspired approach to healthy living.
The space features the TWELVE Wonder Bar, serving superfood smoothies, alongside a globally curated deli and a wellness pantry stocked with carefully selected groceries. The interior design, centered on fresh greens and wholesome ingredients, elevates health into an aesthetic experience that resonates with contemporary lifestyle values.
This opening marks Shinsegae's strategic move to define taste and standards in the premium food culture market. TWELVE aims to be not just a place to shop, but a cultural destination where customers can discover and experience new ways of living.
Located at B1F, 442 Dosan-daero, Gangnam-gu, Seoul, TWELVE is now open to the public.
The space features the TWELVE Wonder Bar, serving superfood smoothies, alongside a globally curated deli and a wellness pantry stocked with carefully selected groceries. The interior design, centered on fresh greens and wholesome ingredients, elevates health into an aesthetic experience that resonates with contemporary lifestyle values.
This opening marks Shinsegae's strategic move to define taste and standards in the premium food culture market. TWELVE aims to be not just a place to shop, but a cultural destination where customers can discover and experience new ways of living.
Located at B1F, 442 Dosan-daero, Gangnam-gu, Seoul, TWELVE is now open to the public.

FAQ
Where is Shinsegae Twelve located?
Shinsegae Twelve is located at B1, 442 Dosan-daero, Gangnam-gu, Seoul. Newly opened at the former Cheongdam SSG Food Market site, it pursues a wellness-lifestyle hybrid stay-type market concept.
What products and services can be found at Twelve?
Twelve offers 'Twelve Wonder Bar' serving superfood smoothies, global deli, and curated wellness grocery pantry. With fresh vegetables and health-focused ingredients, it proposes California-sensibility wellness lifestyle.
What is Twelve Market's concept?
Twelve is a stay-type wellness market proposing taste and standards beyond simple grocery shopping. Elevating health into aesthetic experience, it aspires to be a cultural space where lifestyle can be explored and experienced like a fashion-culture magazine.