
Throughout the shows, the body was presented not as a finished object but as an ongoing process—continuously layered with sensation and memory. Light slid across surfaces, destabilizing the boundaries of form, while layering accumulated upward, revealing vertical energy. Traditional elements were abstracted into architectural structures, and imagery drawn from folklore was reinterpreted within urban silhouettes, finding new breath in contemporary contexts.
Hannah Shin explored the space between body and garment through oversized silhouettes in rich red tones. JulyColumn created visual tension through collisions of layering and texture. Yugadang translated Korean sentiment into modern structures, while Daily Mirror proposed a new equilibrium at the intersection of the everyday and fashion. All four brands regarded the body not as a fixed form, but as a perpetually shifting field of sensation.
Day 3 of Seoul Fashion Week transcended mere collection presentations, offering meaningful insight into how Korean fashion connects the body with identity, tradition with the present. PAP will continue to document the diverse voices and experiments emerging from Seoul's fashion scene.









FAQ
Which brands participated on Day 3 of Seoul Fashion Week 2026?
Four brands participated: Hannah Shin, JulyColumn, Yugadang, and Daily Mirror. Each presented their unique perspective on body and form, light and movement through their collections, documented by PAP Magazine on film.
What was the main theme of Seoul Fashion Week DAY3?
The main theme was 'multilayered perspectives on the body.' The body was viewed not as a finished object but as an ongoing process layered with sensation and memory, reinterpreting traditional textures into abstract structures and folk imagery within urban silhouettes.
What characterized the Hannah Shin collection?
Hannah Shin explored the space between body and garment through oversized red-toned silhouettes. Using layering to express vertically surging energy, she created visual effects where light slides across surfaces, blurring the boundaries of form.