Seoul Fashion Week left Dongdaemun for the first time. This season runs on two stages: DDP and Lotte World Tower in Jamsil, and on the World Park lawn, three brands shared one runway in a single evening. GENERAL IDEA, E.B.M, and mahagrid. GENERAL IDEA, the veteran that traveled through New York runways, E.B.M, raw and unpolished on purpose, and mahagrid, turning subculture into clothes. Three different grains splitting one lawn in the middle of Jamsil.
An outdoor runway generates different energy than an indoor one. Light escapes into the sky, wind touches the clothes first. Models' steps collide with grass, changing the material quality of the runway itself. The three brands digested the conditions of this location in their own ways. GENERAL IDEA with tailoring, E.B.M with layering, mahagrid with subculture graphics filling the grass.
Models in the images wear each brand's 2025 F/W collection. GENERAL IDEA showed structured silhouettes and oversized coats, E.B.M brought raw textures and layers, mahagrid put fur details and knitwear on the runway. Three brands' walks crossed on one stage, completing Seoul Fashion Week's new location experiment.
Seoul Fashion Week's spatial expansion is a first-time attempt this year. The decision to move the runway from the fixed stage of DDP into Jamsil, a public space, reads as an intention to expose Fashion Week to more eyes. World Park sits right in front of Lotte World Tower, a high-traffic area. The runway entered everyday space.
Which walk caught your eye among the three?
An outdoor runway generates different energy than an indoor one. Light escapes into the sky, wind touches the clothes first. Models' steps collide with grass, changing the material quality of the runway itself. The three brands digested the conditions of this location in their own ways. GENERAL IDEA with tailoring, E.B.M with layering, mahagrid with subculture graphics filling the grass.
Models in the images wear each brand's 2025 F/W collection. GENERAL IDEA showed structured silhouettes and oversized coats, E.B.M brought raw textures and layers, mahagrid put fur details and knitwear on the runway. Three brands' walks crossed on one stage, completing Seoul Fashion Week's new location experiment.
Seoul Fashion Week's spatial expansion is a first-time attempt this year. The decision to move the runway from the fixed stage of DDP into Jamsil, a public space, reads as an intention to expose Fashion Week to more eyes. World Park sits right in front of Lotte World Tower, a high-traffic area. The runway entered everyday space.
Which walk caught your eye among the three?
FAQ
Where was Seoul Fashion Week 2025 held?
Seoul Fashion Week 2025 took place at two venues: DDP and Lotte World Tower in Jamsil. For the first time, the event moved beyond Dongdaemun with an outdoor runway at Jamsil World Park lawn, where General Idea, E.B.M, and Mahahgrid shared a single evening stage.
Which brands participated in the Jamsil runway?
General Idea, E.B.M, and Mahahgrid participated in the Jamsil World Park lawn runway. Each brand presented their 2025 F/W collection, sharing one stage for their shows.
Why was Seoul Fashion Week held in Jamsil?
Holding Seoul Fashion Week in Jamsil represents an effort to expand the runway beyond the fixed venue of DDP into public spaces. World Park, located in front of Lotte World Tower with heavy foot traffic, was chosen to expose fashion week to wider audiences.
